Part I: Person to Person… Small business owner, you know the routine. Dressed professionally with business cards in hand, you enter a room full of people to network. You only have one hour before it’s time to get home and take care of your family. How do you maximize this limited person to person networking opportunity? more Read More →
How to Maximize Person to Person Networking with LinkedIn
To Blog or not to Blog…
To Blog or not to Blog… To Blog: perchance to dream: Aye, there’s the rub; For in that Blog of what dreams may come When we have pressed the publish button, Must give us pause: There’s the respect That makes calamity of so long life; On the Internet… Read More →
Social Media and Business – How to Use it and Why (whether you are in Adams County, PA or beyond….)
A lot of business owners in Adams County, PA are just beginning to get their feet wet in the social media whirlpool. Locally, there is a lot of chatter today about the benefits of social media – but it’s all very generalized. When I read web savvy blogs about social media I understand them, but few on the outside do. Let’s face it, if you’re just getting your feet wet then terms like “hashmark” “RSS” and “SEO” do not compute. The first part of this... more
Business Predators: How to Identify and Handle Them.
Business Predators I just visited a non-profit business group today whose goal is to eradicate polio around the world as well as spread the message of peace. It was a lunchtime meeting. I was warmly welcomed and enjoyed meeting a few new people. What I loved about this group is their values. They want members whose values align with theirs: Honest people who care about the world around them. As I exited this meeting , I could see another meeting ending in the room next door – this... more
For the Love of Art…
Artistic Recycling Web Site Artistic Recycling is a brand new art business located in and inspired by Adams County Pennsylvania. Adams County, PA is one of the most beautiful places I’ve ever seen – I would know, I live here. Every day I am surrounded by soft rolling hills dotted with historic stone buildings, farmsteads, gatehouses, mills, old school houses, and hand built stone walls. These lovely structures sit between areas of woodland and farmland, often graced by winding... more
All True Managers Please Stand Up…
Everywhere you look there are managers and there are employees. Yet, a lot of managers out there are not managers at all. And some employees are actually extraordinary managers. What am I talking about? I’m talking about True Managers – those remarkable people who work to manage themselves. more Read More →
Personalization Generates Increased Web Site Traffic
Increased web site traffic is now, more than ever, about relationships. Web traffic strategies today are personal and I think this is very exciting news. Those internet relationships you cultivate through blogging, social media networking, great web design and compelling web site content have an enormous impact on the number of people who visit and peruse your site. more Read More →
5 Reasons Your Business Should Play Fair (even though the other kids don’t have to)
It’s competitive out here and some of the things businesses do to acquire new business are just plain wrong. You’ve seen it before – maybe you have been tempted to participate. A few untruths here, a dash of jargon there, mix in some fear and before you know it, unethical businesses who shouldn’t be doing well appear to be doing great! So why should you play fair when all the other kids don’t have to? more Read More →
Customer Service – It Lives! It Lives!!
I know you’ve felt the pain – the torturous discomfort created by long voice mail systems. After you make your choices and punch in your account number the next thing you hear is “Your wait time is 15 minutes!” And your pain doesn’t end there – oh no. That’s because when you finally get to speak with a human, the human is a tired, bored, possibly outsourced “customer service representative.” Oddly enough, you find yourself repeating yourself, even arguing with this person.... more
Web Site Design : Choosing a Designer (in Gettysburg, York, Camp Hill, and Hanover PA)
By Catherine Lockey, CEO of www.oz2designs.com Your web site is your global storefront and your most valuable marketing tool. You simply cannot entrust the creation of this invaluable asset to just anyone. That’s why I’ve created an essential list of questions for business owners to use when interviewing prospective design companies. How do I Know Who to Choose? The best web design company is a “Jack of All Trades.” Great web design requires design expertise, technical expertise,... more
About Me
oz 2 designs has the experienced professionals who help you achieve your long and short term goals. With over twenty years experience in Counseling, English Education, Journalism, and Technical Writing; our Master Writer, Catherine Lockey, writes and proofreads every project.


