Starting a new business is exciting and, for many, it’s part of the American Dream. Yet, to make it happen, to make it work, new business owners must understand what it takes to put points on the board. Here are 4 essential startup marketing offensive plays you need to score big. . 1. A [...]
Various digital marketing strategies impact your visibility on search. One often misunderstood yet extremely important marketing strategy is link building. Every month there are 14 billion searches (yes I said billion). Even more interesting, 63.7% of all searches are done on Google, therefore; it’s imperative you understand how Google rates websites and how this rating [...]
Are you ready for this information? Maybe you should sit down – it’s a paradigm shifter. Logo design, website design, search engine optimization, content creation, social media, and email marketing are all part of MARKETING. A time and money wasting approach you should avoid involves hiring various “specialists” whose marketing knowledge is statically compartmentalized into [...]
The heart and soul of social media and the foundation for influential business marketing is blogging. Don’t have a blog yet? Then you’re missing out on your chance to leave your indelible footprint in digital space. A blog is your company’s media channel where your brand is created, expanded upon and recreated. Every other form [...]
Are you a woman owned business or someone who is looking to procure, finance, or hire a woman owned business? Then, the Power Network Expo 2010 on Saturday, August 21st, at the Gettysburg Eisenhower Hotel and Conference Center is an event you must attend.
There are reasons why some web sites show up on search and some don’t. There are reasons why web site visitors choose to stay and look or click away. There are reasons why artistic design engages viewers and boring layout design does not. Finally, there are reasons why visitors convert to customers on one web site [...]
When you’re part of a group who mutually support each other, you’re part of a tribe. A Twitter tribe is a group on Twitter who express their mutual affinity for one another by retweeting each other’s posts. This means your post is viewed by your tribe’s followers (and their followers and their followers and their followers….) [...]
Starting a new business is exciting and, for many, it’s part of the American Dream. Yet, to make it happen, to make it work, new business owners must understand what it takes to put points on the board. Here are 4 essential startup marketing offensive plays you need to score big. . 1. A Marketing Budget Want to hear something shocking? Many new business loans do not include a marketing budget. Business owner beware, if you don’t have 6 – 10 thousand dollars set aside for... more
Various digital marketing strategies impact your visibility on search. One often misunderstood yet extremely important marketing strategy is link building. Every month there are 14 billion searches (yes I said billion). Even more interesting, 63.7% of all searches are done on Google, therefore; it’s imperative you understand how Google rates websites and how this rating affects your visibility. Here we demystify the backlink. more Read More →
Are you ready for this information? Maybe you should sit down – it’s a paradigm shifter. Logo design, website design, search engine optimization, content creation, social media, and email marketing are all part of MARKETING. A time and money wasting approach you should avoid involves hiring various “specialists” whose marketing knowledge is statically compartmentalized into one marketing subcategory. Why? Because all marketing subcategories are intertwined with one another... more
“And remember, ‘YOU did it and you did it ALONE.’” This is something an acquaintance of mine loves to tell me whenever I share good news with her about my business. Her automatic response, “You did it alone.” A seemingly strong statement revealing great weakness. more Read More →
The heart and soul of social media and the foundation for influential business marketing is blogging. Don’t have a blog yet? Then you’re missing out on your chance to leave your indelible footprint in digital space. A blog is your company’s media channel where your brand is created, expanded upon and recreated. Every other form of social media points to a blog post somewhere. Here’s what you need to do to launch a blog that inspires conversations, comments,... more
Are you a woman owned business or someone who is looking to procure, finance, or hire a woman owned business? Then, the Power Network Expo 2010 on Saturday, August 21st, at the Gettysburg Eisenhower Hotel and Conference Center is an event you must attend. more Read More →
There are reasons why some web sites show up on search and some don’t. There are reasons why web site visitors choose to stay and look or click away. There are reasons why artistic design engages viewers and boring layout design does not. Finally, there are reasons why visitors convert to customers on one web site and remain visitors on another. Today, a strong presence on the web is necessary for strong sales. Below is a list of a few businesses oz 2 designs LLC has helped. Each site... more
When you’re part of a group who mutually support each other, you’re part of a tribe. A Twitter tribe is a group on Twitter who express their mutual affinity for one another by retweeting each other’s posts. This means your post is viewed by your tribe’s followers (and their followers and their followers and their followers….) Talk about being on the top of everyone’s mind! Twitter transforms into an amazing marketing tool when you are part of a Twitter tribe. Here’s... more
Imagine your favorite painting. Think about the details, colors, lighting and texture. Allow yourself to experience the emotions this work of art evokes within you. Did you know when we look at beautiful art the brain is stimulated and we feel a sense of reward? This feeling of reward encourages us to further enjoy what we’re viewing. This is good news for anyone who wants to be remembered on the web. If your business has a truly interesting web site (artistic) then those who stop... more
Twitter truly enriches my life which is why I created this beginner’s guide. I spend no more than 30 minutes a day on Twitter and consider it time very well spent. Why? Through Twitter, I find design work and speaking opportunities, I converse with world renowned digital marketing experts, I’m prompted to read fascinating articles, I experience global events in real time, and I market my business to people around the world. Here’s how to get started: more Read More →
Catherine Lockey is the C.E.O. of www.oz2designs.com, a full service marketing and design business, and is a the passionate business blogger behind Cyclone Marketing. With over twenty five years combined experience in business, counseling, education, journalism, and technical writing, Catherine enjoys sharing what she knows at trade shows, mixers, luncheons, and workshops. If you would like to schedule Catherine Lockey to speak at your event, please call 717-586-8386.
