Creative Marketing Channel

Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012.  Why is content marketing so popular? What content marketing tactics do best in class companies employ? Here, in part six of my six part content marketing series, I answer these questions and more. Why is corporate content marketing so popular? ... more

SEO for PA and MD and beyond. Part 5 of a 6 part content marketing series. This week I realized I’m surrounded by a plethora of SEO marketing clowns who relentlessly call and knock on my clients’ doors. They weasel their way in, these filthy clowns, and dazzle my clients with false data and poor methodology. Yet twice in the last month, these same clowns have collected over over $8,000.00 from two of my customers, promising big results in a very short time span. I know I’m preaching... more

Content marketing for Philadelphia, PA and beyond – Part IV of a Six Part Series. In the last five years video has transformed itself into a non-negotiable content marketing asset. Video viewing, now part of nearly everyone’s online behavior, is proven to directly influence online buying.   If you haven’t jumped into video yet, here are compelling reasons you should. Millions watch billions of online videos every day. 101 million people in the U.S. are going to watch 1.3 billion... more

Content Marketing for Lancaster, York, Harrisburg, Camp Hill, PA and beyond – Part III of a Six Part Series. The biggest trade show in the world is happening right now and it’s hard to miss those businesses participating.  That’s because the show is online and active participants know how to show up on search.  more  Read More →

Content Marketing for Baltimore, Maryland and beyond – Part II of a Six Part Series Businesses around the globe know content marketing brings traffic, leads, and conversions. From social media to webinars there are a multitude of content marketing assets. Yet, each and every content marketing strategy must begin – and end – with your website. When constructed using a solid content marketing strategy most websites make a a bold appearance in organic search.  Below I share what constitutes... more

Content Marketing for PA and MD businesses – Part I of a Six Part Series. A marketing and PR phenomenon has exploded online and its name is content marketing. Businesses of all sizes know content marketing brings active participants more traffic, leads, and conversions.  Data shows the more content you have, whether it be website pages, blog articles, or landing pages, the better your results. more  Read More →

If you think you are, then you have a problem. Why? Because social media is all about having a voice.  People tend to view social media platforms as free societies, a paradigm that renders strong arm business tactics helpless. Want to fail on Linkedin?  Simply adopt one of these 6 communication styles and you too can be the King… of Nothing. more  Read More →

Image from NationalGeographic.com Cell phone service. We take it for granted until there is an emergency and we can’t text or call our loved ones.  This is what happened to me and thousands of others after Tuesday’s earthquake. A Linkedin post by Bill Leachman from the Linked Locals Adams York group aptly describes how many were feeling: “…my daughter was at home and she was scared to death. With the cell phones being down, she was not able to get in touch with me for... more

Social media marketing, part of digital marketing, is a great way to build relationships and grow your business. It’s no surprise Linkedin recently ranked as the second most popular social media platform in the world. If you’re not making the most of your Linkedin account, here are 7 steps to grow your business on Linkedin. 1.  Professional profiles only Have you ever Googled your name? Nine times out of ten the very first thing you’ll see is your Linkedin profile. Linkedin... more

The best diplomat I know is a fully-loaded phaser bank – Montgomery “Scotty” Scott A fully loaded digital marketing plan is a great diplomat too.  So great, actually, that nearly 75% of all businesses are increasing their digital marketing over the next 12 months, according to Adobe Systems (from Mediapost Research Brief, “Digital Marketing Planning”). Their goal – to enhance the customer’s experience. Optimizing websites using analytics data is this... more