Creative Marketing Channel

Wanted by Everyman

“I’m not sure if Bank of America knows this, but we are in a recession and most of us, we are hurting.” – Jackie Ramos

If you haven’t already heard college graduate and single mother Jackie Ramos’ compelling story on YouTube, you have to check it out. Jackie was a customer assistance representative for Bank of America.  Every day she worked directly with countless people who couldn’t afford to pay Bank of America’s 29.99% interest rate, late fees and “convenience” fees. Read the rest of this entry »

Product Animation

Research tells us the average American is exposed to several thousand advertising messages every day. In our stressed economy, now, more than ever, smart companies are finding creative ways to stand above and beyond their competition.  Animated sales tools are the “shot in the arm” many companies have given themselves.  The result – a dramatic increase in sales.
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According to CNN, sometime this fall your smart phone will buzz and you may read something like, “Currently aerating your favorite socks Dad!  Grrrrr! woof, woof, woof! love, Rover.”   Yes, this could happen to you thanks to the obscenely ridiculous Puppy Tweets by Mattel. Consisting of a motion and sound sensor tag you attach to your dog’s collar, Puppy Tweets lets your dog tweet on its own Twitter account. O.K. not exactly. Puppy tweets does the tweeting. Nevertheless; imagine the possibilities (for Mattel I mean) because this new “toy” has what it takes to GO VIRAL.

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