93% of U.S. consumers willingly subscribe to email marketing messages and 58% of U.S. online consumers begin their day interacting with companies via email. Businesses continue to increase their digital marketing dollars – a portion of which is dedicated to email marketing. Here’s why:
Repeatedly flashing your business name on an ad no longer generates return. Instead, it is sharing useful information which builds your company’s value. Educating potential customers through email marketing saves them time and helps them make better choices. The result: Increased loyalty and referrals to your business.
Email marketing results are measurable.
After a campaign you know how many people opened your email, how many clicked through it, who responded to your call to action, which links were clicked, which articles were clicked, how much traffic was driven to your website and more. These analytics give you a wealth of information about your subscribers enabling you, or your marketing company, to refine your campaign accordingly.
Especially if your recipient recognizes you on the “from” line and your subject line intrigues them. Email marketing ROI is amazingly high when compared to direct mail (which costs 20 times as much for the same response).Who gets the best open rates? Churches and non-profits get the highest score (over 30%), B2B marketing is next (@25%) and B2C (@18% – 20%) is in third place.