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Archive for November, 2010

Attract and Keep Loyal Followers

Posted by Catherine Lockey On November - 18 - 2010

Attract followers with incentives

Congratulations to loyal follower and winner of 1 month of free advertising on The Creative Marketing Channel to Nature’s Pet Place in Hanover, PA. Each month oz 2 designs LLC draws one lucky winner from our list of new enewsletter subscribers – a working incentive. How do businesses acquire loyal followers? What is the value of a loyal follower?  MediaPost’s Research Brief recently published research results about this which I summarize here: Read the rest of this entry »

Digital Marketing 101 Slideshare Presentation

Posted by Catherine Lockey On November - 4 - 2010

I recently gave the presentation “Digital Marketing 101: What is it and how do I implement it?” to attendees at the Gettysburg Adams Chamber of Commerce Expo. As promised, I published it below. The rapid shift from traditional to digital marketing has left many business owners behind. This presentation gets you up to speed with an explanation of the new media mindset as well as fundamentals of digital marketing. Read the rest of this entry »