Digital Marketing 101 Slideshare Presentation

I recently gave the presentation “Digital Marketing 101: What is it and how do I implement it?” to attendees at the Gettysburg Adams Chamber of Commerce Expo. As promised, I published it below. The rapid shift from traditional to digital marketing has left many business owners behind. This presentation gets you up to speed with an explanation of the new media mindset as well as fundamentals of digital marketing. Understand the symbiotic relationships between digital marketing, PR, and sales. Learn essential digital marketing strategies. Most importantly, get the background you need to make smart digital marketing decisions for your company.

This presentation was featured on slideshare’s front page for two and 1/2 days. WOW!

“Hi oz 2 designs, Your presentation Digital Marketing 101 is currently being featured on the SlideShare homepage by our editorial team. We thank you for this terrific presentation that has been chosen from amongst the thousands that are uploaded to SlideShare everday”– SlideShare

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About Catherine Lockey

Catherine Lockey @oz2designs | oz 2 designs LLC

24 Responses to Digital Marketing 101 Slideshare Presentation

  1. Julie Weishaar November 5, 2010 at 12:15 am #


    This is great – thanks for sharing all those helpful tips on what the relationship is between digital marketing, PR, and sales. Have you considered putting this wealth of information into video format? If you would like any suggestions/help, (ala me) let me know. I have some ideas I can share with you. This would also look great in a video email perhaps as a follow-up to those who watched the presentation at the Gettysburg Adams Chamber of Commerce Expo? Again – ala me LOL. Let me know…

  2. inka November 5, 2010 at 5:16 am #

    Catherine, this has opened my eyes to the world of today’s marketing. Comprehensive show. I got an education today.

  3. Keyuri Joshi November 5, 2010 at 8:36 am #

    Very helpful information…. though it left me feeling a little stressed about all the things I need to be doing differently!

  4. Catarina Alexon November 5, 2010 at 10:50 am #

    Great slide show Catherine! Lots of helpful tips and like Keyuri, I feel I should be doing more.

  5. Mari-Lyn November 6, 2010 at 9:48 am #

    Nice slide presentation, the key thing that you pointed out it takes multi-media component or campaign to reach the heights of being found. Yes, your brand is important, it’s really about being constant with your message, with the content and writing your own content.

    From what I have read on blogs, seems to be too much repetitive content someone else has written or reported. Guest Blogging would be better for this rather repeating content.

  6. Catherine Lockey November 6, 2010 at 11:23 am #

    @Keyuri and @Catarina: As individual bloggers, both of you are already doing A LOT by creating fresh, compelling content, interacting with your communities, and sharing your information on social media. This is what most businesses are missing.

  7. Catherine Lockey November 6, 2010 at 11:35 am #

    @Mari-Lyn A multimedia component isn’t mandatory but certainly increases one’s chances of garnering publicity. It starts with the message which must be useful and/or interesting. It is your community who determines its usefulness and decide whether or not to share it.

  8. Remi Banjo November 6, 2010 at 3:13 pm #

    This is awesome Catherine. Thanks for sharing all these tips. The amazing thing is that it is that a small business or one man show can indeed manage to make / implement a few of these (one step a time) without being so overwhelmed.

    Thanks again. I am sending this link to friends :-)
    I will be back.
    Regards, Remi

  9. Tom Caden November 6, 2010 at 5:52 pm #


    Nice presentation. It opened my eyes to alot of ideas that I had not even thought about. Thanks for sharing for those of us that were not able to attend the event in person.

    Congratulations on the recognition for a job well done from Slideshare.


  10. Jeannette Paladino November 6, 2010 at 6:34 pm #

    Catherine — Excellent presentation and I am wowed that it is being shown on Slide Share’s opening page. They are rewarding good content. The presentation is well done — good graphics and short copy. Winning combination!

  11. Catherine Lockey November 7, 2010 at 10:12 pm #

    Thanks so much! It really feels good to be acknowledged by my industry. :):)

  12. Paul Novak November 11, 2010 at 12:59 pm #

    Simple, clear and very informative. Very nice way for those new to the industry to get up to speed on the basics. Also a good reminder for those already immersed.

    What struck me was how I was recognizing so much as I flipped through, and how much I was tossing to the side to concentrate on other aspects. A year ago I’d have been able to tell you about SEO, but making it part of a program? Nah.

    Although I am not as convinced about the traditional social media aspects like FB, blogs and connective venues like dedicated groups certainly are proven in their worth.

  13. Julie Lichty November 22, 2010 at 1:10 pm #


    Congrats on making slideshare’s front page! Once again, you’ve proven that you’re a ‘best in class’ provider for your clients!



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