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Archive for December, 2010

WordPress – Answer to Your Digital Marketing Prayers?

Posted by Catherine Lockey On December - 10 - 2010

Wordpress for organizations

So, you want the ultimate WordPress website and accompanying blog to represent and market your organization.  Great idea!  It’s true, a well designed search engine optimized website is an amazing digital marketing tool. Before you embark on this exciting, new adventure, understand what a WordPress website can do and be aware of the the good and bad that comes with it. Read the rest of this entry »

Virtual Biznazz Success: It’s Not All in Your Mind

Posted by Catherine Lockey On December - 2 - 2010

Virtual business success is not all in your mind.

“The worst thing I can be is the same as everyone else.  I hate that.” – Arnold Schwarzenegger
Senior level talent, unprecedented flexibility, and one-on-one attention are three reasons smart virtual firms have fast become the B2B customer’s top choice.  How do you transform your virtual firm into a top pick? How do you choose the right partners and manage large projects?  Heathere Kenan-Evans and Katie Coates Ageson shared this and more at PRSA’s 2010 global conference session, “Beyond Solo Consulting: How to Effectively Build and Work with Project Teams, Subcontractors, and Staff.”  Below is my summary of their inspiring advice. Read the rest of this entry »