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Archive for March, 2011

My daughter is doing WHAT on Facebook?

Posted by Catherine Lockey On March - 27 - 2011

Teen girls Facebook and texting addiction

Why does your teen daughter eat, sleep and seemingly try to bathe with her phone? Why does she post pictures of herself “posing” on Facebook? This post about teen girls and social media is a summary of “Online Confidential: What girls Do Online, Why They Do It, and How to Parent Through it,” a presentation by educator, author, and speaker Rachel Simmons at the Millersville University Anna Funk Lockey Lecture.

Like moths to a flame
Teen girls are addicted to social media. Why exclusively teen girls? Because it’s their nature to be addicted to relationships. During this phase of their lives, relationships define a teen girl’s social status. Therefore, texting, Facebook and other social media – all connection tools – are irresistibly attractive. The longer the friends list the better. To teen girls, the Facebook wall is a powerful social status soothsayer meting out condescension and compliments in real time. Cell phones are on 24 hours a day as they read and respond to texts instead of sleeping. Teen girls today are so embedded in social media they believe they don’t exist without it.

Facebook – The perfect medium for teen girl aggression
This is a harsh reality for many parents to face. Most teen girls participate in a day to day nastiness with one another online. A seemingly innocent Facebook status update like “Having fun at Tara’s party” is written for one reason only – to notify everyone else they weren’t invited. Often other attendees follow up with comments like “best time everrrr” or “I’m glad I remembered my bathing suit” driving home the point they are the chosen ones. It’s the nature of teen girls to rank others and create hierarchies. On Facebook, girls use the family list for this. Parents aren’t listed as parents. Instead, “besties” or best friends are listed as parents and/or siblings. When a teen girl deletes another girl from her family list she is also making a public statement about an ended friendship. Everyone sees the demotion because Facebook automatically posts family list changes. Cryptic Facebook status messages are another common way teen girls intentionally insult one another. For example, a girl may write, “I will ram my fist down ur throat haha” as a status update. The haha at the end makes it look like the writer is kidding when in most instances she is quite serious about her aggression. To top it off, all of her friends know exactly who the writer is referencing. All of this leads to more aggression during the school day.

Do guys like me?
Ever wonder why teen girls are constantly taking pictures of themselves and posting them on Facebook? Girls use social media to verify they’re attractive. Often these pictures receive a multitude of comments such as “ur sooo pretty” to “hottttt” from both boys and girls. Depending on how addicted the girl is to this kind of attention, pictures typically become more and more daring. Other questions girls use social media to answer are: What do people think of me? Why wasn’t I invited? Do I have enough friends?

The Paradox
Teen girls use social media to project the perfect image of themselves and soothe the social insecurities they typically feel. Unfortunately, like all addictions, chronic participation makes them feel worse rather than better. Look at the facts. Girls ages 8 – 18 spend 8 complete hours a day on electronic media. 7th through 12th grade girls send an average of 3,000 texts a month. The exhausting task of keeping up with real time social media during every free moment, the cyberdrama of who is invited to what, and the natural desire to be accepted and liked by hundreds and hundreds of “friends” just doesn’t work. Yet, teen girls are irrevocably drawn to it, day after day. The fact is, social media is not deep or rich enough to substitute for real life. Girls need limits.

Parents must step in
The norm today is teen girls, instead of parents, are in charge of their social media use. Parents need to step in and help their children see social media and technology as a privilege, not a right. Parents, you’re entitled to have your child’s Facebook password and if you allow your child to use Facebook then it is also your job to randomly check your child’s account. Set time limits on social media use. Do not allow phones in bed. Remind your child that safe, responsible use of social media means not using other people’s passwords and accounts, not sharing embarrassing photos, not forwarding embarrassing photos, and not humiliating or harming others. If your child can’t abide by these rules then she needs a social media time out. Remember, just because your child knows how to use technology doesn’t mean she automatically knows how to use it responsibly.

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As the owner of a digital marketing and design company, I know the benefits social media can bring to businesses. As the parent of a daughter who is now a sophomore in college, I had the unfortunate opportunity to witness Facebook and texting addiction first hand. My teen loudly objected each and every time I set limits. Nevertheless, those limits guaranteed her sleep filled nights as well as some solid study time.  To all parents of teen girls who plan to set limits – Stay strong. It’s worth every effort.

Me Love Your Business Long Time!

Posted by Guest Author On March - 18 - 2011

Join the fight against bad marketing

The following is a guest post by oz 2 designs LLC Art Director Rick Brady and his snarky alter ego Surly E.

Me love your business long time. That’s what the carnival barkers… I mean the “get rich quick” advertising agencies will tell you about your business or product.  Their goal is to sell you, be it logo, direct mail marketing, brochure, website (more than likely jamming your look and some unoptimized content into a bland template), or email marketing. Whatever ware they’re pushing, you can be sure it’s handled in a silo.

Now let us take a trip in Mr. Peabodys time machine tooooo TODAY!!! That’s right today.  Today, the above mentioned marketing approach best serves the agency rather than you, your product, or your business. Companies cannot approach digital marketing and the internet like it’s 1997 or, for that matter, 2005. Wake up businesses and smell the digital marketing napalm.

I love the smell of digital marketing napalm in the morning!

So by now you should be asking how does all this gel? You need an advertising budget and a plan of ATTACK! A Special Ops Tactical Squad akin to a good digital marketing agency can help you with this and review your goals and then design an approach that will benefit your product and business. Your hired guns (your agency) must have intelligence about today’s dynamic internet marketing strategies.

“Opportunities multiply as they are seized.” ~ Sun Tzu

One Size Does Not Fit All Soldier

Marketing starts from the top down and is developed holistically.

  1. Well defined identity branding < It’s not just for large companies.
  2. A website and blog that is not only well designed but also takes advantage of search engine optimization, analytics and offers up quality content.
  3. Target Marketing through eNewsletters, On-line Paid Promotional Tactics, Landing Page Development and Social Media connections

“I want to get the point across that branding isn’t just a marketing strategy that big companies can employ. Small businesses can and should surgically use branding campaigns to saturate target channels as part of an overall approach to win their market.” ~ Danny Wong the Brand Manager Blank Label Group

Are those… live rounds?

For this list to work in today’s internet marketing environment, branding campaigns must be employed. The analytics from all of these avenues must be reviewed and approaches refined until your business receives the ROI or Return On Investment that contributes to real sales and business growth. This means a commitment from your business and your digital marketing agency to work together to give you the best approach for your budget.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu

Dollars to Death.

I cannot stress enough here that just having a website or the purchasing of SEO for your website or sending out thousands of direct mailers and walking away is advertising and marketing suicide. It’s an old school approach that’s still being peddled by those who don’t have the skills to help your business or product grow in the digital market place. This is why you (business owners) need to find a trusted team who can help your company as well as educate you and your staff through continued development and growth.

And then the Fallout

Remember, one size doesn’t fit all. The 1,2,3 approach outlined above is just the beginning of the war on bad marketing.  The changing landscape of social media requires creativity and flexibility.  Mobile or smartphone options and marketing approaches must part of your battle plan.  If you need advertising guidance and you’re looking for a crack commando marketing team then contact us -  maybe you can hire the Oz2-Team.

“The digital marketing battle field is not here to merely be conquered. It is an amorphous ever evolving space that needs to be nurtured, understood and harnessed to deliver victory.” ~SurlyE