Your Website: R.I.P. or ROI?

website marketing

Data proves blogging is one of the most effective ways to grow your business. But what about those businesses who don’t intend to blog. What is their digital marketing solution?

The answer
Digital marketing success is still possible for non-blogging businesses. The answer: View your website through a new lens.  The internet’s ever changing landscape craves new information and search engines reward compelling, useful content. Did you know there are over 10.5 billion searches a month? For outstanding results, transform your website from a static online brochure into your very own dynamic information hub.  Here is how my company helps clients increase traffic, publicity, and conversions.

Start with analytics
Your website’s anayltics tell a story. They tell you which pages are most popular, which keywords your customers use to search for you, the number of unique visitors to your website and so much more. Evaluate your analytics to learn what your website visitors want from you.  Then, move forward and create new website content.

How to create new website content
Did you know the search engines treat each web page like an individual website? Search engines look for proper construction, relevant keyword use, title and description tags, alt tags, H1 and H2 tags and useful, relevant content. They also look for relevant and authoritative backlinks.

My company does a lot of website update work.  We start the process with a thorough evaluation of our client’s analytics and current site construction. Next, we interview our client. Here are just a few questions we ask before creating new web pages:

  • What is your specialty?
  • What is it people ask you about your industry?
  • What makes your business or product unique?
  • What stories can you tell about your business or product?
  • What stories have your customers shared with you about your business or product?

Next, we brainstorm with our client and drill down from general product and service categories to specific phrases or subcategories. We choose one subcategory or phrase to write about and do keyword research. Then, we come up with an angle or an interesting way to present the new content.  Last, we write, design, and load up the new web page.  Each new properly constructed and well written website page is a search engine magnet resulting in more visibility and clicks.

Transform your brochure style website into a dynamic information hub.

As your website becomes a resource, a wealth of useful information to potential customers, you’ll see more visits and more business.   The monthly cost to add a couple new pages to your site every month costs less than newspaper advertising and gives back so much more.  As a marketing tactic, SEO’s ROI for both products and services is an astounding 68% or higher.  If you would like to transform your website  into a dynamic information hub and enjoy ROI of 68%,  contact o2 designs LLC at [email protected]

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About Catherine Lockey

Catherine Lockey @oz2designs | oz 2 designs LLC

16 Responses to Your Website: R.I.P. or ROI?

  1. Jeannette Paladino April 9, 2011 at 12:12 pm #

    An important consideration when writing for the web — or your blog — is to have informative meta tags. I ignored these in the beginning and that’s a mistake. Google is likely to use your meta description as the “snippet,” as they call it, in searches on your topic. The snippet is the little description next to search results.

  2. Catherine Lockey April 9, 2011 at 12:34 pm #

    Absolutely Jeannette – these meta descriptions combined with keyword research and other site construction strategies are why content creation is so much more complicated than copywriting. :)

  3. Sherryl Perry April 9, 2011 at 1:57 pm #

    Great points Catherine. I recently wrote an article reminding bloggers that each of their posts act the same way as the home page of a website. It’s so important to incorporate keywords, alt-tags, descriptions and header tags. It’s a lot to understand and be aware of. That’s why it’s so important for business owners to recognize what they don’t know and seek out professional help from companies such as yours.

  4. Catherine Lockey April 9, 2011 at 6:58 pm #

    Thanks Sherryl :) Content creation is complicated business no matter where it’s posted. And the best part – SEO lasts forever.

  5. Catherine Spalding April 9, 2011 at 10:32 pm #

    Important point about the analytics. One can base their posts on previous ones that have received greatest attention. This is also important to study to understand what to avoid….what posts did not generate much interest as well.

    This post was informative. Thank you for sharing.

  6. Catherine Lockey April 10, 2011 at 8:47 am #

    Exactly Catherine. It’s an art and a science.

  7. Keyuri Joshi April 10, 2011 at 4:42 pm #

    Ugh! I was just looking at my website and see so many things I’d like to change. And that’s not including all the technical aspects. So much to do!
    I love the title of this post and learning more about the specifics of your company services. Thanks!

  8. Catarina Alexon April 11, 2011 at 11:29 am #

    Good article and list for business owners, Catherine.

    In my opinion they should also find a way of communicating with their customers on their web site. Some companies actually make their blogs part of their web site, which is one way. That will be mutually beneficial and companies will benefit enourmously from doing so.

  9. Catherine Lockey April 11, 2011 at 11:35 am #

    I couldn’t agree more Catarina. Nevertheless, there are many businesses out there who will not be blogging in the near future and this post was written just for them.

  10. Catherine Lockey April 11, 2011 at 12:05 pm #

    Hi Keyuri, Even with your great blog, if your website doesn’t have a page for every service subcategory, then you aren’t getting the most out of it.

  11. Susan Oakes April 11, 2011 at 5:32 pm #

    Hi Catherine,

    I liked the way you approach this with your clients. One thing I have seen is half finished websites and pages within them or the pages do not contribute to what the website is all about so there is a cumulative affect.

  12. Julie Weishaar April 12, 2011 at 10:44 am #

    Catherine – this is a great resource for those businesses who just don’t have the time to write a blog. It is better to not start than to start and not be able to keep up – meaning provide consistent valuable content. Thanks for posting :)

  13. Jill Tooley April 12, 2011 at 10:49 am #

    New content is vital to any website or blog, no matter what the industry. Even posting one new article or blog post a month would be better than nothing! Some site administrators simply give up if they don’t see results within a short period of time, and that’s a real shame.

    I 100% agree with the questions you ask prior to creating new web pages; we have to use that “so what?” mentality when we generate new content, at least if we want it to be the most helpful to readers.

  14. Billye Survis April 12, 2011 at 10:52 am #

    One of my biggest pet peeves when I visit websites is to see something that says “currently under construction” or “will be coming soon” Why have me click on the link if there is no relevant information to be found?

    Very good post…very relevant.

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