Businesses Boldly Invest in Digital Marketing

Explore new worlds with digital marketing

The best diplomat I know is a fully-loaded phaser bank – Montgomery “Scotty” Scott
A fully loaded digital marketing plan is a great diplomat too.  So great, actually, that nearly 75% of all businesses are increasing their digital marketing over the next 12 months, according to Adobe Systems (from Mediapost Research Brief, “Digital Marketing Planning”). Their goal – to enhance the customer’s experience. Optimizing websites using analytics data is this year’s most deployed tactic. This optimization comes in the form of geo-targeted site content, content marketing, blogging, and rich media.   Top predicted investments for 2011 include 3D visualization, multi-media product viewing and interactive experiences.  In addition, businesses crave creative design and branded social community pages.  Both Spock and Kirk would be proud.  Why? Because real digital marketing requires strategy, analysis, and creativity.

All she’s got isn’t good enough! – James T. Kirk
If you believe your digital marketing agency isn’t good enough, you’re not alone. The sorry truth is, “only 44% of marketers are truly happy with their primary agency…” and there are two chief reasons why: The agency isn’t creative and/or the agency isn’t strategic (from Mediapost Research Brief, “Primary Agencies in Jeopardy if Reviewed”). Many agencies lack both. Google’s Panda update (or algorithm change) was a big wake up call to businesses who now see anemic, unoriginal content and boilerplate design for what it is – ineffective.   Today, businesses require their agency to be a “strategic partner who can help their business versus just an ‘idea shop.'”

You know, back home we have a saying: “If you wanna ride in the Kentucky Derby, you don’t leave your prized stallion in the stable.
– Leonard “Bones”  McCoy
And your prized stallion is your media channel. Businesses no longer need to purchase expensive time and space on someone else’s channel. Instead, your business is media. Your website, mobile website, and blog are your marketing hub from which your agency shares all of your drilled down updates, videos, posts, whitepapers, webinars, enewsletters, coupons, mobile apps, etc. via branded social media.  If you haven’t become media yourself or have yet to fully leverage your media channels then you’re leaving your prized stallion in the stable.

Boldly go so your business can live long and prosper.
This is your voyage – your mission.  We are in the midst of a digital renaissance filled with new life and new civilizations.  Find a digital marketing agency with both Kirk and Spock in command and you too can break through the noise with relevant, amazing content and design. It’s no longer about perfection – it’s about experimentation.   A real digital marketing agency isn’t afraid to try numerous approaches, styles or tools.   Look for an agency that is flexible, strategic, and creative.  Businesses who do their due diligence experience the amazing ROI only digital marketing can give.

About The Creative Marketing Channel
The Creative Marketing Channel belongs to oz 2 designs LLC – a small, flexible, full service digital marketing agency.  Providing a broad range of interactive marketing services to U.S. businesses, oz 2 designs LLC is known for custom website and blog design, mobile website design, and compelling content (or social media) marketing. oz 2 designs LLC is pleased to feature an award winning animator known for excellence in 3D modeling, visualization, and animation as well as a nationally published content marketer.  To contact us email [email protected].


About Catherine Lockey

Catherine Lockey @oz2designs | oz 2 designs LLC

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16 Responses to Businesses Boldly Invest in Digital Marketing

  1. Julie Weishaar June 2, 2011 at 10:49 pm #

    Hi Catherine,

    You are so right – the world is changing – and businesses better keep up with the latest technologies or they will be left behind. The trend towards interactive, engaging, and creative multi-media channels is no longer the future. As you say, Spock and Kirk are here and we need to make them proud :)

  2. Adriana June 3, 2011 at 2:08 am #

    The company where I work is all about media. And my job is to get the business out there using all the tools I can. I can tell you, this is not an easy task, especially when I have a restricted budget and I’m on my own. But it’s very exciting and I love this type of company.

  3. Mike Maynard June 3, 2011 at 6:43 am #

    You like StarTrek then?

  4. Keyuri Joshi June 3, 2011 at 8:43 am #

    Catherine, Your words seem to settle the debate and confirm that social media is here to stay. Maximizing our place within it is not an option if we plan to stay afloat. Thanks for the inspiration to do it effectively.

  5. Jennifer Woodard June 3, 2011 at 10:22 am #


    Great post and I agree that businesses need to understand that the digital marketing arena is here to stay and a big player in the marketing game. Businesses are going to have to get on the bandwagon whether they like or not. Buyers are expecting some type of web presence from all businesses.

    Happy blogging,

  6. Dianne June 4, 2011 at 8:02 am #

    Thanks for the information. So much to learn!

  7. Catarina Alexon June 5, 2011 at 4:29 am #

    Great post Catherine. Agree with you that businesses need to wake up and get really smart about digital marketing. If not, they will lose out to their competitors.

  8. Billye Survis June 6, 2011 at 9:53 am #

    You are so right Catherine. It’s all about keeping up with what’s hot and new and digital marketing is no exception. It’s so important to stay ahead of the competitors!

  9. Jermaine June 7, 2011 at 6:26 pm #


    I can’t believe I haven’t been here before. I’m so glad that I made the trip. I love the way you add all of the facts to back up your points. You make me want to invest in internet marketing. Either that or start my own internet marketing business.

    My favorite line “It’s no longer about perfection – it’s about experimentation.”

    Right up my alley!

    Thanks for dropping the truth!

  10. Sherryl Perry June 7, 2011 at 9:25 pm #

    “Leverage your media channels” – it’s as if you’re talking directly to me Catherine. This is definitely an area where I need to step up my game. I’m afraid I am “leaving my prized stallion in the stable.” I think you may have just shaken me up a bit. Thanks.

  11. Terje Sannarnes June 22, 2011 at 4:36 am #

    Today it is impossible to imagin business without internet marketing. So, if you are an entrepreneur, who has offline business then informational website about your business or online store will be definitely the right investment.


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