How Does Linkedin Grow Your Business?

Linkedin Business Image

Social media marketing, part of digital marketing, is a great way to build relationships and grow your business. It’s no surprise Linkedin recently ranked as the second most popular social media platform in the world. If you’re not making the most of your Linkedin account, here are 7 steps to grow your business on Linkedin.

1.  Professional profiles only
Have you ever Googled your name? Nine times out of ten the very first thing you’ll see is your Linkedin profile. Linkedin has some powerful SEO mojo so think of your profile as your resume to the world.  Be sure it touts a decent photo of you, at least 5 glowing recommendations from others, and links to your professional websites.  Use keywords in your summary, link to your Twitter account if you have one, and link your business name to your Linkedin company profile listing.

2.  Regularly Share an update
Sharing an update is one of Linkedin’s best networking features. If you’re not using it, you’re missing out.   Why? Because every time you share an update your connections are notified via email as well as on Linkedin’s home page.  My recent update states, ” Training two PA and one MD company to blog using search engine optimized content.” In just a few words I let my connections know details about several services my company provides without the hard sell.  Social media is all about pull, not push marketing.

3.  Comment on an update
Respond to updates from others and show them you’re not always thinking about yourself.   Connecting with others is why Linkedin is social media. Remember, your comments mean something to the person who posted. Everyone loves to be noticed.

4.  Use a Linkedin app or two
For profile wow effect, as well as to better explain what you do, employ one or several Linkedin apps. If you have a Powerpoint presentation, load it to Slideshare and use the Slideshare app. If you blog, use the WordPress app.  Linkedin offers a variety of useful apps to choose from -  explore them and determine which best reflect you and your business.

5.  Join groups and interact appropriately
Although it’s a business oriented platform, Linkedin groups span both personal and professional interests.  A few of my favorite groups are Linked Locals Adams York, Martial Artists Black Belts, and Digital Marketing.  How does joining groups benefit you? Each group gives you the opportunity to meet new people who share your interests.  Often, group members pose discussion questions or post articles of interest. If moved, you should comment on group discussion posts as well as create discussion posts of your own. Avoid spamming, arrogance, or the hard sell. Social media doesn’t approve of these behaviors. Special bonus: After you comment on a discussion, Linkedin allows you to invite discussion participants to connect with you.  I’ve made a lot of interesting friends this way.

6.  Share blog posts with your groups
I consider this my best kept secret (until now). If you’re a blogger, share your blog posts with some or all of your Linkedin groups.  A notable one quarter of my blog traffic comes directly from Linkedin.

How do you use Linkedin to grow your business?
Linkedin is not a simple platform; rather, it is complex with many options and so I ask my readers this question:  How do you use Linkedin to grow your business?  Sharing your answers here is good for everyone, including you.  :)

About The Creative Marketing Channel
The Creative Marketing Channel belongs to oz 2 designs LLC – a small, flexible, full service digital marketing agency.  Inquire about hiring us. Connect with us on Linkedin, Twitter, and Facebook. Email us at [email protected].

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About Catherine Lockey

Catherine Lockey @oz2designs | oz 2 designs LLC

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11 Responses to How Does Linkedin Grow Your Business?

  1. Myrna Greenhut August 20, 2011 at 12:30 am #

    Good post. I wonder why they need recommendations. to come solely from other LinkedIn members. People with own companies don’t necessarily belong.
    Also,a good way to find blog topics is to see what questions are being asked in LinkedIn Answers.

  2. Catarina Alexon August 20, 2011 at 4:59 am #

    Good post that I agree with Cahterine. Am doing everything you suggest and it works really well i.e. generates a lot of interest for the articles I write.

    Every week about 50 people wish to add me to their network because of reading my articles. Accept provided it’s not strangers claiming we are friends, work together or ask me for my email address i.e. they are blocked by Linkedin. Usually for spamming.

  3. Leanne Hoagland-Smith August 20, 2011 at 5:30 am #

    Social media is not only part of digital marketing, but is truly a key education based marketing strategy and must be integrated into the overall marketing plan that embraces both attracting attention results in more inbound and outbound sales leads.

    Catherine, I am in 100% agreement with you that LinkedIn is great for business and your points are right on. In business, a LinkedIn connection (think sales lead) is a terrible thing to waste.

  4. Sherryl Perry August 21, 2011 at 11:45 am #

    Catherine, I’ve been using LinkedIn for years and I’ve never noticed a way to invite discussion participants to connect with me when I leave a comment. Thanks! I’ll have to look for that.

    LinkedIn is a wonderful platform to build awareness of yourself and your business. I have never openly promoted myself online but I have been contacted several times by individuals who have been helped by my comments and have sought out my services. For those of us who are seeking to be viewed as an “authority” in a specific area of expertise, having a presence on LinkedIn can prove to be very valuable.

  5. Keyuri Joshi August 21, 2011 at 12:47 pm #

    Of all the social network platforms, LinkedIN is my favorite! It’s pretty much business and I’m not subject to pictures of eggs and toast that someone made their child for breakfast! It’s no surprise that the recent IPO has posted profits and the stock is holding stable even in the current markets. Each of your points is spot on. I particularly like the ones about using apps and building relationships by participating in discussions and responding to updates. Linked in is a wonderful forum for learning as well. Hours can slip by from reading the valuable content from even a few of the 100+ million members.

  6. Catherine Lockey August 21, 2011 at 5:37 pm #

    Hi Sherryl,
    After others have commented on a discussion you started or commented on, go to their profiles and invite them to connect – on your invite there will be a drop down check mark box – click it and then choose the name of the group you’re both in.

  7. Jeannette Paladino August 23, 2011 at 10:42 am #

    Catherine – I’m a big user of LinkedIn – and when I first started my blog it was my biggest sources of referrals. I still get good traffic from LinkedIn but it’s important not to overdo your posts to the same groups for every blog. I post to a group when the content is appropriate. I note that Groups are tightening their rules on what they consider spam, so better to be more conservative. That said, LinkedIn is a great source for connecting with professionals.

  8. Jennifer Woodard August 24, 2011 at 8:41 am #

    Catherine,

    I agree with the ways that you have posted on great ways to use LinkedIn. At this point LinkedIn is the social network that I am most active. I am looking for business networking and not so much social networking and it works well for connecting with other professionals especially small business owners.

    Great job,
    Jenn

  9. Catherine Lockey August 24, 2011 at 4:43 pm #

    Hi Jeannette,
    That trend you referenced – I just got a look at it’s ugly side in the LINKING LOCALS WEST SHORE – HARRISBURG PA group. The group admin started a post titled: “Keeping our Linking Locals group from the marketing vultures….do you agree.” The premise is that if you don’t participate in discussions you shouldn’t post a discussion – especially if it’s a link. This kind of rule making is a “business as usual” turnoff – a sort show of stupid power. It will be interesting to see how it turns out. New groups pop up all the time for a reason.

  10. Neil August 25, 2011 at 2:26 pm #

    Catherine has some great advice. I’ve always thought Linkedin could be as much as way to capture new business contacts as it is just to network on a more professional level than Facebook or Twitter. I’m just opposed to the boldface solicitation that I see in some of the discussion groups and this was not addressed nor suggested in this posting. Good job!

  11. Dennis Salvatier August 30, 2011 at 6:29 pm #

    Great list. For me it’s been joining the groups and participating in discussions. I’ve met some awesome people, like yourself, and made some lasting relationships, which is what business today is all about. I can’t recommend it enough.

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