Your Content Marketing Core Matters

Content Marketing for Websites by oz 2 designs LLC

Content Marketing for Baltimore, Maryland and beyond – Part II of a Six Part Series
Businesses around the globe know content marketing brings traffic, leads, and conversions. From social media to webinars there are a multitude of content marketing assets. Yet, each and every content marketing strategy must begin – and end – with your website. When constructed using a solid content marketing strategy most websites make a a bold appearance in organic search.  Below I share what constitutes an effective content marketing core.

Creation of a Fierce Digital Contender
Google looks for relevant, original, optimized content and solid website construction which is why search engine friendly websites feature smart content marketing. Here, I’ll briefly share how my company creates a fierce digital contender.  First, (after we qualify a client) we learn all we can about his/her business and business goals. Our Objective: Create a a drilled down list of categories with future expansion in mind.  We create our list through a demographic and keyword evaluation process.  This means we ask A LOT of questions, review a lot of materials and do research.  After our list is approved, we move to the construction, design, and content creation phases.  The end result: A stunning website complete with a solid content marketing strategy for maximum ROI.

A Solid Content Marketing Core Example
Janney Painting Inc., an East Coast commercial and industrial painting company in Manchester, Maryland hired my company to create their new website. Take a look at it:

Website by oz 2 designs LLC

Rather than the traditional “Contact Us” and “Services” buttons you see something far more detailed and specific.

Search Results Tell a Story

Now, take a look at their organic Google search results – keep in mind their new site was loaded to the internet September 7th 2011.

number one global rank in organic search

Google organic search results for Janney Painting Inc.

More search engine results for Janney Painting Inc.

More noted Google search results:

Quarry Painting Company #8
Asphalt Plant Painting – #7
Grain Elevator Painting Contractor #5

A Strong Core for Long Term ROI
The results my company achieved for Janney Painting Inc. in less than two months are impressive. Janney Industrial Painting’s ROI to date is an astounding 524%.   My company recently created their brand new blog and their first article. Over time, Janney Painting Inc.’s organic rank for a multitude of relevant keywords and phrases will continually increase inspiring even more traffic, leads, and conversions.   As a marketing tactic, SEO’s ROI for both products and services is an astounding 68% or higher. To survive and thrive in today’s digital world, every B2B and B2C business needs a strong content marketing core.

About The Creative Marketing Channel
Do potential customers find your website on search? If not then your business needs a strong content marketing strategy from a qualified digital marketing agency.  The Creative Marketing Channel belongs to oz 2 designs LLC, Pennsylvania and Maryland’s first choice for SEO,  SEM, animation, website design, content marketing, print design, email marketing, and all things interactive and digital. Inquire about hiring us here.   Connect with us on LinkedinTwitter, and Facebook. Email us at [email protected] and stay tuned for Part 3 of this 6 part content marketing series.


About Catherine Lockey

Catherine Lockey @oz2designs | oz 2 designs LLC

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14 Responses to Your Content Marketing Core Matters

  1. Jeannette Paladino October 23, 2011 at 12:01 pm #

    Catherine — I’m very impressed with your campaign for Janney Painting. So smart to put all the keywords right on the landing page, all within a compelling design framework, and knowing exactly what customers are searching for. Your client must be very happy — and you deserve kudos for creating such an effective strategy.

  2. Sherryl Perry October 23, 2011 at 3:21 pm #

    Catherine, This is an excellent example of a website that was built strategically with your client’s future in mind. Obviously, you (or someone else at your company) did your homework. You knew exactly who the target customers are and what long-tail keywords they search on. To obtain that search ranking in so short a time period is testament to proper planning, a strategy and then proper execution. Thanks for sharing this with us. Your screenshots work perfectly in this post.

  3. Adeline Yuboco October 23, 2011 at 4:43 pm #

    This study is a perfect example of how a little goes a long way when it comes to reaching your goals as far as setting up a website to attract potential customers. Beyond a really great design, it’s the little things like choosing the right keywords and where to place them in and around the website really helps. As a relatively newbie to blogging, it gives me a basis to assess my blog and do a little bit of tweaking. Kudos on a job well done, Catherine!

  4. Jennifer Woodard October 24, 2011 at 5:47 am #


    You results are truly impressive and congrats on a job well done. It shows that content marketing and SEO are truly important when it comes to drawing readers to a website.

    Great job,

  5. Susan Oakes October 24, 2011 at 9:47 pm #

    Thanks for sharing the case study Catherine. From your experience with new clients do they give you a written brief or do they leave it up to you to ask the questions, do the research etc?

  6. Keyuri Joshi November 1, 2011 at 11:42 am #

    My dad always told me, “It doesn’t matter what you do, just be the best at it!” Here you have shown us how you do your best to create the best possible outcome for a client. It is an impressive “win-win.”

    For such a dry topic, the website above actually looks engaging, specific and informative. Nicely done!

  7. Catherine Lockey November 7, 2011 at 10:39 pm #

    In almost all instances Susan I ask the questions and do the research. A few clients will hand me a pile of papers and ask me to integrate the information. My technical writing background comes in quite handy for my industrial clients. :) Thanks for asking.


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