Simple SEO for Small Businesses

SEO for small businesses 2012

SEO for PA, MD and beyond @oz2designs in East Berlin, PA

Sharks circle when food is nearby and small businesses who vaguely grasp SEO are good food.  Perhaps your business has received a call like this, “Hi this is James Walker, data service provider for Google, Yahoo, and Bing.  Hey listen wanted to give you guys a call, we’ve got a really good opportunity there in your marketplace, uh, we’ve got openings on the first page of the search engines specifically for your your industry, um so when you get in, give me a call … Essentially what this does is that anybody in your area that’s looking for the products or services that you offer, uh, it’s guaranteed your your website, your business  will come up on the first page of the search engines, um, so call me when you get it, huge huge opportunity…”

SEO is optimizing digital assets (website, blog, videos etc…) for search.

SEO definitely offers your businesses a “huge, huge opportunity.” At least that much is true about the cold call script above.  Fact is, more than any other marketing strategy, SEO has the greatest impact on lead generation. Therefore; small business owner, you’re on track when you say you need SEO.

What’s the worry?  SEO is SEO right?

Not all SEO is good SEO. I love this statement from Hubspot’s Corey Eridon’s  7 Sure-Fire Signs Your SEO Sucks,  “There are lots of things from the 90s that are still quite magical … alternative music, Fresh Prince of Bel Air, boy band choreography. 90s SEO is not on that list. That means if you are trying to reach an arbitrary keyword density percentage, creating keyword dense doorway pages that redirect to another destination, freaking out over your meta keywords and keyword stuffing your meta description field, or engaging in link buying, link farming, or link exchanges, your SEO is way out of date. Not only will these black hat tactics not help your SEO, but they will also fiercely harm it. Google Panda has made sure of that.”

How to protect your business from the 90’s SEO specialist.

Here is your armor. The only SEO that offers a huge, huge opportunity is the written word.  Those paragraphs on your website – they matter a whole lot. A real SEO specialist is a content marketer who will optimize your website (and other digital assets) based on your business goals and research findings.  She/he will create useful, compelling, optimized content around longtail keyword phrases. We’re talking about pages of the written word both visitors and search engines  read.  Optimized content will answer visitor queries, draw the reader in, and inspire comments and social sharing.  For deeper understanding read “Your Content Marketing Core Matters”  which details how to optimize a website.  Small business takeaway – SEO  is about content.

2012 SEO is Content Marketing.

Google continues to weed out  B.S. on the web by penalizing all of the black hat tactics listed above as well as weak content, redundant content, copied content, poor visitor engagement, shoddy backlinks and too many ads on a website.  Google rewards websites and other digital assets for fresh, relevant content that answers visitor queries,  encourages visitor engagement and inspires visitor actions – especially social sharing on Google+.

Call or email the Creative Marketing Channel

Improve your Google rank, deepen visitor experiences, and increase brand awareness, leads, and conversions through proven SEO strategies – call or email us at 717-586-8386 or [email protected]   Connect with us on YouTubeLinkedinTwitterGoogle+and Facebook.  The Creative Marketing Channel belongs to oz 2 designs LLC – a small, flexible, full service digital marketing agency. Catherine Lockey oz 2 designs

Learn more about SEO here:

Your Content Marketing Core Matters

Six Content Marketing Myths – Digital Marketing Wisdom for Businesses

6 SEO Ripoff Dead GiveAways: Don’t let that Marketer Make a Clown out of You

Corporate Content Marketing for Best in Class Results

Content Marketing: What it is and Why it Works

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About Catherine Lockey

Catherine Lockey @oz2designs | oz 2 designs LLC

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13 Responses to Simple SEO for Small Businesses

  1. Susan Oakes February 8, 2012 at 2:17 pm #

    Hi Catherine,

    I agree with you about seo and content and I wonder how people can still be taken in by these companies. The funny thing is whenever they email you it often from a gmail account. The shame is and it relates to other areas of marketing as well is that there are still business looking for the quick fix instead of laying the foundation first. As long as that exists people will be conned.

  2. Catherine Lockey February 8, 2012 at 3:23 pm #

    You’re right Susan. At least small business owners today understand they need SEO. Knowing SEO is content marketing should help protect them.

  3. Keyuri Joshi February 10, 2012 at 1:55 pm #

    I get 2 to 3 emails or cold calls every week promising me a # 1 spot on google. Pure snake oil!

    It’s very reassuring to read your words that content is key. With algorithms changing routinely content is the one constant.

  4. Harrison February 10, 2012 at 2:25 pm #

    Yea content is definitely key! I’m still a newbie learning the ropes of SEO … and doing that mostly by checking out SEOMoz.

    But I find that there is so much intricacies with SEO, so I just concentrate my effort on creating good content, and at least, implementing the basics of SEO with my blog.

  5. Sherryl Perry February 10, 2012 at 3:57 pm #

    Thanks for the reminder to share our content on Google+ Catherine. I am not doing a very good job of that at all but hearing you reminding us of the importance reminds me that I need to get my act together.

  6. Coretta February 11, 2012 at 3:41 pm #

    Thanks Catherine.
    Fortunately, I haven’t received those calls yet. I need to prepare for them as well as preparing my site to make sure that I have good white hat SEO, not black or the gray in between :-)

  7. Martha Giffen February 14, 2012 at 2:30 pm #

    I know SEO matters but sometimes I just don’t care. I focus on my content, sharing with social sites, and sometimes just let SEO fly with the wind. My posts are for my targeted audience so I *should* be using the keywords anyway, right? Nothing worse than contenet that is stuffed with keywords to make the SEO work. That’s my opinion! Found your blog through the linkedin group. Look forward to reading more!

  8. Catherine Lockey February 14, 2012 at 3:47 pm #

    Thankfully, keyword stuffing is penalized; therefore, it certainly would not make SEO work! Nice to meet you here Martha.

  9. Jeannette Paladino February 16, 2012 at 2:21 pm #

    Catherine — I haven’t received those calls although I got an unsolicited email this morning. One very simple SEO fix is to ensure that your title tag is keyword rich and under 70 characters. I just changed mine, adding the words that people are searching for in my space. I can’t prove it was the cause, but my traffic has increased since then.

  10. Catherine Lockey February 16, 2012 at 2:40 pm #

    I took a peek at your title tag Jeannette – very very interesting. Thanks for sharing.

  11. Catarina Alexon February 18, 2012 at 3:25 am #

    Haven’t received such phone calls either. But that may simply be because I’m not in the US? Good advice on how to get your SEO right. And Google + is definitely part of it.


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