Why Social Media Writers are in Demand

Social Media Writers for Hire

Nearly three-quarters of all internet users use social media and it is the content produced by social media writers that influences them. Unlike copy writers, social media writers are a highly specialized and creative lot. They’re both in demand and compensated well for their services.  Are you interested in becoming a social media writer? Develop these 5 skills and you are well on your way:

1. Develop your writing skills. Readers choose to invest their time reading content that satisfies a want or need. In exchange for their time, they expect a return. Do readers read your work from beginning to end? Do they say you are a good writer?

2. Develop your online research skills. Good social media writers thoroughly research the product or service they’re writing about. They also research those they are writing to attract. Finally, they correlate the marketing goals of their clients with the wants and needs of those who are buying. Do you utilize the web to conduct product, service, and demographic research?

3. Learn how to strategically leverage social media. Every social media platform has its own culture and a good social media writer has the PR skills to post appropriately within multiple cultures. Are you familiar with social media management tools? Have you ever built a social community? Do you utilize socially appropriate public relations skills to connect with customers and encourage them to share information?

4. Become a skilled WordPress blogger. The heart and soul of social media and the foundation for influential business marketing is blogging. A skilled WordPress blogger writes posts that appeal to both people and search engines. People read, comment on, and share blog posts they like. Can you effortlessly utilize WordPress software? Do visitors engage with you and others on your blog? Do visitors share your blog posts on their social channels? Do you know how to drive traffic to a blog or website via social?

5. Know how to optimize your social content for search. If it’s digital, it’s searchable. Effective social media writers make smart use of SEO. Over 1 billion searches are done on Google every day which means your target audience is searching. Learn what makes search engines tick. Find non-offensive ways to integrate long tail keyword research results into your social posts.

The art/science of social media writing is complicated and highly creative.  It’s such an expansive subject; I know I only covered part of it.  If you are an experienced social media writer or a writer who would like to make the transition to social media writer, please add your comments and/or questions below. I look forward to reading them.

If you are looking for a qualified social media writer, contact my inbound digital marketing agency.  Social media content marketing is one of many effective digital marketing strategies my company provides to businesses. It’s no wonder we’re Pennsylvania and Maryland’s first choice for SEO, website design, content marketing, graphic design, animation, and all things interactive and digital. If you’re interested in being part of oz 2 designs LLC’s content marketing team, email me at [email protected]


About Catherine Lockey

Catherine Lockey @oz2designs | oz 2 designs LLC

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13 Responses to Why Social Media Writers are in Demand

  1. Debra Yearwood August 23, 2013 at 2:10 pm #

    Great advice. If you’re not online as a business you are essentially invisible. I think people get overwhelmed by the idea of writing, but as you note, it is a skill that can be developed.

  2. Doreen Pendgracs August 23, 2013 at 2:11 pm #

    Yes, we free lance writers have had to embrace the idea of writing for social media. On occasion, it can be lucrative, but unfortunately, I’ve found most of the opportunities to provide “great exposure,” but little as far as cash payments go.

  3. Arleen August 23, 2013 at 2:11 pm #

    Catherine- I think we now can go a step further and there is a need for social media manager. When I first saw that post on a blog 6site months ago, I thought that was crazy. After getting involved in blogging,and other social media avenues I can tell you I could use one, I also think it really depends where you want the social media to take you.

  4. Patricia Weber August 23, 2013 at 3:32 pm #

    Catherine this is quite encouraging given the state of the economy. If someone follows your tips here, and understands other pieces to complete the picture, then they might be able to either have a part time income or weather any employment loss. The piece from my experience as a corporate trainer and speaker for years that people might miss, is they DO have to communicate effectively in the networking, marketing and sales arena. It’s not just, get your social media writing skills in order and POOF you get work. Unless I’m wrong I believe with the top ideas you share here, and strong marketing skills, it’s a BINGO. Thanks for the valuable post.

    Patricia Weber, LinkedIn Group BHB

  5. Jeannette Paladino August 23, 2013 at 5:59 pm #

    Catherine — All very good points that I feel confident I can say “Yes” to as a social media writer. As I’ve often written, a blog is the centerpiece of any organization’s social media strategy. It’s home base where you build your authority by writing content that people need and want and then distributing it to social media channels. You own your content that you can develop and publish without any filters or being limited by 140 characters.

    I didn’t start out with the goal of social media as my beat, but the opportunities for social media writers and project managers is growing. I’m quite surprised, actually, that even some of the largest companies are not up to speed on social media. They are looking for qualified writers and managers. Qualified is the operative word. You need to be well versed in all the major social media networks, SEO and blogging. You can’t just make it up as you go along.

  6. Sherryl Perry August 23, 2013 at 6:13 pm #

    This has provided some food for thought. I had never thought of actively pursuing work as a social media writer before. I have obtained jobs on LinkedIn writing for a business group. (That came to me out of the “blue” when someone who had been reading my online discussions approached me.) There’s definitely potential there. Thanks for the motivation! This makes more sense to me now after having read your post.

  7. Susan Cooper August 24, 2013 at 1:23 am #

    This is a great post for all of us bloggers. No mater what we need to be up on social media. Even if we are not freelance writers, this is definitely something we all need to be aware of. There are many ways to prosper in the blog world and this is one that is picking up steam. :-)

  8. Catarina August 25, 2013 at 8:19 am #

    Agree with you completely, Catherine. People who master all the points you mentioned are good social media writers. Unfortunately there are a lot that have skipped point one and we hence lose interest in what they write about after two sentences.

  9. Ashley @ madlemmings September 4, 2013 at 4:53 pm #

    Hi Catherine interesting post. I was just discussing with Daniel Sharkov today about the prospect of selling our blogging skills for money. Ie. writing such content. I am not quite as experienced as him but have done loads of writing and research and know the area. In time I think I will head in this direction as there is a real need – blogging equals traffic and companies need content. I also saw Kristi Hines quote a figure in an email she sent out recently that she makes sometimes over a grand for a post – obviously different ball park and person, but potential :>

  10. Kathleen Krueger September 29, 2013 at 2:46 pm #

    This post is no surprise to me, but the comments were. I’ve been making a full time living as an online content provider for over two years, mostly writing blogs for businesses. The opportunities are endless. The pay? All the way from zero to $100+ a blog, depending on the client.

  11. Catherine Lockey September 29, 2013 at 9:39 pm #

    Thanks for the visit and it’s nice to meet you Kathleen.


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