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Digital Marketing 101 Slideshare Presentation

I recently gave the presentation “Digital Marketing 101: What is it and how do I implement it?” to attendees at the Gettysburg Adams Chamber of Commerce Expo. As promised, I published it below. The rapid shift from traditional to digital marketing has left many business owners behind. This presentation gets you up to speed with […]

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How to get ecommerce success

“Sell Out, Online oh yeah, Sell Out, Online Tonight…”

Successful online commerce means knowing critical new business practices which result in online success. Dawn M. Yankeelov, president and founder of Aspectx, shared these practices and so much more in her session “Customer Retention : Learn Critical Factors for Maintaining Online Commerce Success” at PRSA’s 2010 global conference. Below are the pearls of wisdom I […]

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The New Face of PR includes Social Media and SEO

PR’s Kickin’ it “New School” with Social and SEO

“Public relations helps an organization and its publics adapt mutually to each other.” It only makes sense PR use both social media and SEO (otherwise known as marketing) to build bridges between the public and brands.  The convergence of PR and marketing have changed the face of PR and here’s what it looks like today:

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CMS pros and cons

CMS Happiness in Slavery

I pronounce you FREE – free to update and add to your website anytime using a content management system! Wondering if a content management system (CMS) is right for your business? Then a quick review of the information here will allow you to make an educated decision.

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oz 2 designs LLC provides the very best in design

Startups Score Big with a Strong Marketing Offense!

Starting a new business is exciting and, for many, it’s part of the American Dream. Yet, to make it happen, to make it work, new business owners must understand what it takes to put points on the board.   Here are 4 essential startup marketing offensive plays you need to score big.

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Baby Got Backlinks – Google Don’t Want None Unless You’ve Got Backlinks Hun…

Various digital marketing strategies impact your visibility on search. One often misunderstood yet extremely important marketing strategy is link building. Every month there are 14 billion searches (yes I said billion). Even more interesting, 63.7% of all searches are done on Google, therefore; it’s imperative you understand how Google rates websites and how this rating […]

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8 Good Reasons You Shouldn’t Hire a Graphic Designer, Website Company, Social Media Expert and SEO Company

Are you ready for this information? Maybe you should sit down – it’s a paradigm shifter. Logo design, website design, search engine optimization, content creation, social media, and email marketing are all part of MARKETING. A time and money wasting approach you should avoid involves hiring various “specialists” whose marketing knowledge is statically compartmentalized into […]

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#1 Search Engine Rankings, CMS, Online Sales Tools, and More – The Best of the Web in PA and MD

There are reasons why some web sites show up on search and some don’t. There are reasons why web site visitors choose to stay and look or click away. There are reasons why artistic design engages viewers and boring layout design does not. Finally, there are reasons why visitors convert to customers on one web site […]

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How to Cultivate a Twitter Tribe: Twitter for Advanced Beginners

When you’re part of a group who mutually support each other, you’re part of a tribe.  A Twitter tribe is a group on Twitter who express their mutual affinity for one another by retweeting each other’s posts. This means your post is viewed by your tribe’s followers (and their followers and their followers and their followers….) […]

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