I recently gave the presentation “Digital Marketing 101: What is it and how do I implement it?” to attendees at the Gettysburg Adams Chamber of Commerce Expo. As promised, I published it below. The rapid shift from traditional to digital marketing has left many business owners behind. This presentation gets you up to speed with […]
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Successful online commerce means knowing critical new business practices which result in online success. Dawn M. Yankeelov, president and founder of Aspectx, shared these practices and so much more in her session “Customer Retention : Learn Critical Factors for Maintaining Online Commerce Success” at PRSA’s 2010 global conference. Below are the pearls of wisdom I […]
“Public relations helps an organization and its publics adapt mutually to each other.” It only makes sense PR use both social media and SEO (otherwise known as marketing) to build bridges between the public and brands. The convergence of PR and marketing have changed the face of PR and here’s what it looks like today:
93% of U.S. consumers willingly subscribe to email marketing messages and 58% of U.S. online consumers begin their day interacting with companies via email. Businesses continue to increase their digital marketing dollars – a portion of which is dedicated to email marketing. Here’s why:
I pronounce you FREE – free to update and add to your website anytime using a content management system! Wondering if a content management system (CMS) is right for your business? Then a quick review of the information here will allow you to make an educated decision.
Starting a new business is exciting and, for many, it’s part of the American Dream. Yet, to make it happen, to make it work, new business owners must understand what it takes to put points on the board. Here are 4 essential startup marketing offensive plays you need to score big.
There are reasons why some web sites show up on search and some don’t. There are reasons why web site visitors choose to stay and look or click away. There are reasons why artistic design engages viewers and boring layout design does not. Finally, there are reasons why visitors convert to customers on one web site […]
When you’re part of a group who mutually support each other, you’re part of a tribe. A Twitter tribe is a group on Twitter who express their mutual affinity for one another by retweeting each other’s posts. This means your post is viewed by your tribe’s followers (and their followers and their followers and their followers….) […]
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oz 2 designs LLC is a full-service inbound marketing and design group whose sole purpose is to grow your businesses through stunning, high-end design, audience identification, need-satisfying digital marketing strategies, and the effective use of technology. Every medium is our palette as we share who you are and what you do with the world. Contact [email protected] for: Business branding, responsive website design, blog design, Interactive design, Content Marketing, Social media design and marketing, 3D design, SEO, SEM, 3D graphic modeling, Animation, Video, Special Effects, and Print.