Creative Marketing Channel

2.  A Quality Marketing Company

Let’s assume you have a marketing budget. Who is the best field general for the job? (or in non-football speak, how do you know which marketing company to choose?) The answer, put them to the test with Website Grader and BlogGrader. Simply enter the prospective marketing company’s website and blog address into the grader tools and voila – digital marketing prowess is revealed.

CycloneMarketing.info scores big on Blog Grader!

A good rule of thumb – if they aren’t getting it right for themselves, they certainly won’t get it right for you.  Next step, make a list of the top scoring or  “A” grade companies and review their designs.   Studies show it is artistic design which generates interest.

oz 2 designs LLC gets an A!

With Grader and artistic design criteria you can narrow down which marketing company is capable of giving you the most for your money.  One more thing: If they don’t have a blog then they’re not even eligible for your draft.

Various digital marketing strategies impact your visibility on search. One often misunderstood yet extremely important marketing strategy is link building. Every month there are 14 billion searches (yes I said billion). Even more interesting, 63.7% of all searches are done on Google, therefore; it’s imperative you understand how Google rates websites and how this rating affects your visibility. Here we demystify the backlink. Read the rest of this entry »

The heart and soul of social media and the foundation for influential business marketing is blogging. Don’t have a blog yet? Then you’re missing out on your chance to leave your indelible footprint in digital space.  A blog is your company’s media channel where your brand is created, expanded upon and recreated.  Every other form of social media points to a blog post somewhere.   Here’s what you need to do to launch a blog that inspires conversations, comments, and followers: Read the rest of this entry »

Are you a woman owned business or someone who is looking to procure, finance, or hire a woman owned business? Then, the Power Network Expo 2010 on Saturday, August 21st, at the Gettysburg Eisenhower Hotel and Conference Center is an event you must attend. Read the rest of this entry »

When you’re part of a group who mutually support each other, you’re part of a tribe.  A Twitter tribe is a group on Twitter who express their mutual affinity for one another by retweeting each other’s posts. This means your post is viewed by your tribe’s followers (and their followers and their followers and their followers….) Talk about being on the top of everyone’s mind! Twitter transforms into an amazing marketing tool when you are part of a Twitter tribe. Here’s how to cultivate a tribe of your own: Read the rest of this entry »

Imagine your favorite painting. Think about the details, colors, lighting and texture.  Allow yourself to experience the emotions this work of art evokes within you.  Did you know when we look at beautiful art the brain is stimulated and we feel a sense of reward? This feeling of reward encourages us to further enjoy what we’re viewing. This is good news for anyone who wants to be remembered on the web.  If your business has a truly interesting web site (artistic) then those who stop to view your site will do more than stop and view it – they will savor and favor it. Real art gets the world’s attention.   Let’s take a look at what it is which makes one design artistic and another one simply layout. Read the rest of this entry »

Twitter truly enriches my life which is why I created this beginner’s guide. I spend no more than 30 minutes a day on Twitter and consider it time very well spent. Why? Through Twitter, I find design work and speaking opportunities, I converse with world renowned digital marketing experts, I’m prompted to read fascinating articles, I experience global events in real time, and I market my business to people around the world. Here’s how to get started: Read the rest of this entry »

“Every customer represents an opportunity. That customer will be singing your praises, or doing what I’m doing. Branding You.” – Angela Russell from StateFarmSucks.homestead.com.

Welcome to the Digital Age

Not too long ago, if a customer was dissatisfied with a product or service it would take weeks, months, or years for word of her dissatisfaction to get around – if it got around at all. Today, the rules of the game are very different. Welcome to the digital age where the internet is everyone’s equal opportunity forum.  With the advent of social media, bad news spreads like wildfire and negative press pops up in real time. So, how do you effectively protect your brand online?

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