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Stand Out with Social, Search, and Content!

By on April 7, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, Public Relations, SEO, Social Media Marketing

SEO for Lancaster, PA and beyond. “To stand out you need to be wherever those customers are looking and that means social, that means search, that means word of mouth.” – Lee Odden, CEO of TopRank Online Marketing A few weeks ago a tweet by Bob Tripathi, founder of Instant E-Training, alerted me to a [...]

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Linkedin Business Image

How Does Linkedin Grow Your Business?

By on August 19, 2011 in internet marketing, marketing, Public Relations, Reputation Management, Social Media Marketing

Social media marketing, part of digital marketing, is a great way to build relationships and grow your business. It’s no surprise Linkedin recently ranked as the second most popular social media platform in the world. If you’re not making the most of your Linkedin account, here are 7 steps to grow your business on Linkedin. [...]

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Industry standards for social media prices

What Should You Expect to Pay for Social Media Marketing?

By on February 4, 2011 in blog design, Digital Marketing, internet marketing, marketing, Public Relations, Reputation Management, SEO, Social Media Marketing, technical writing, website design

Small businesses know “… the current shift in geotargeting, mobile marketing, and online reputation management require small businesses to modify their plans and surpass competitors.”  – Susan Gunelius, Reuters. Companies on the losing side of digital are under great pressure to claim some online territory.  Yet, catching up to one’s competition takes months of time, [...]

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C.E.O.'s Study Digital Marketing

A Digital Marketing Study Primer for C.E.O.s – Part I

By on January 13, 2011 in Digital Marketing, internet marketing, marketing, Public Relations, Reputation Management, SEO, Social Media Marketing

“As the global economy struggles to correct itself, and social media marketing becomes a strategic imperative, companies will have exciting opportunities to expand in new directions this year…the current shift in geotargeting, mobile marketing, and online reputation management require that small businesses modify their plans to surpass competitors.” – Susan Gunelius, Reuters. “Still Waiting to [...]

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Virtual business success is not all in your mind.

Virtual Biznazz Success: It’s Not All in Your Mind

By on December 2, 2010 in internet marketing, Leadership, marketing, Public Relations, Showcase

“The worst thing I can be is the same as everyone else.  I hate that.” – Arnold Schwarzenegger… Senior level talent, unprecedented flexibility, and one-on-one attention are three reasons smart virtual firms have fast become the B2B customer’s top choice.  How do you transform your virtual firm into a top pick? How do you choose [...]

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How to get ecommerce success

“Sell Out, Online oh yeah, Sell Out, Online Tonight…”

By on October 29, 2010 in customer service, internet marketing, marketing, Public Relations, Reputation Management, SEO, Social Media Marketing, Uncategorized, Viral Marketing

Successful online commerce means knowing critical new business practices which result in online success. Dawn M. Yankeelov, president and founder of Aspectx, shared these practices and so much more in her session “Customer Retention : Learn Critical Factors for Maintaining Online Commerce Success” at PRSA’s 2010 global conference. Below are the pearls of wisdom I [...]

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The New Face of PR includes Social Media and SEO

PR’s Kickin’ it “New School” with Social and SEO

By on October 7, 2010 in Content Marketing, internet marketing, marketing, Public Relations, Reputation Management, Social Media Marketing

“Public relations helps an organization and its publics adapt mutually to each other.” It only makes sense PR use both social media and SEO (otherwise known as marketing) to build bridges between the public and brands.  The convergence of PR and marketing have changed the face of PR and here’s what it looks like today: [...]

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