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Percentage of companies that outsource content marketing

Corporate Content Marketing for Best in Class Results

By on January 5, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, Reputation Management, SEO, Social Media Marketing, technical writing

Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012.  Why is content marketing so popular? What content marketing tactics do best in class companies employ? Here, in part [...]

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Linkedin Business Image

How Does Linkedin Grow Your Business?

By on August 19, 2011 in internet marketing, marketing, Public Relations, Reputation Management, Social Media Marketing

Social media marketing, part of digital marketing, is a great way to build relationships and grow your business. It’s no surprise Linkedin recently ranked as the second most popular social media platform in the world. If you’re not making the most of your Linkedin account, here are 7 steps to grow your business on Linkedin. [...]

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Over 6 million people need to to this!

Is Facebook Losing its Marketing Mojo?

By on February 19, 2011 in customer service, Digital Marketing, internet marketing, marketing, Reputation Management, Social Media Marketing

“Facebook took something that even a novice could understand and have turned it into something that even to someone who has programming experience, is a confusing mess all for the sake of more ad space. Way to alienate your users Facebook! Social media is impatient and fickle, best get things simplified or people are going [...]

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Industry standards for social media prices

What Should You Expect to Pay for Social Media Marketing?

By on February 4, 2011 in blog design, Digital Marketing, internet marketing, marketing, Public Relations, Reputation Management, SEO, Social Media Marketing, technical writing, website design

Small businesses know “… the current shift in geotargeting, mobile marketing, and online reputation management require small businesses to modify their plans and surpass competitors.”  – Susan Gunelius, Reuters. Companies on the losing side of digital are under great pressure to claim some online territory.  Yet, catching up to one’s competition takes months of time, [...]

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C.E.O.'s Study Digital Marketing

A Digital Marketing Study Primer for C.E.O.s – Part I

By on January 13, 2011 in Digital Marketing, internet marketing, marketing, Public Relations, Reputation Management, SEO, Social Media Marketing

“As the global economy struggles to correct itself, and social media marketing becomes a strategic imperative, companies will have exciting opportunities to expand in new directions this year…the current shift in geotargeting, mobile marketing, and online reputation management require that small businesses modify their plans to surpass competitors.” – Susan Gunelius, Reuters. “Still Waiting to [...]

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Digital Marketing 101 Slideshare Presentation

By on November 4, 2010 in blog design, Email Marketing, internet marketing, Logo Design, marketing, Reputation Management, SEO, Social Media Marketing, website design

I recently gave the presentation “Digital Marketing 101: What is it and how do I implement it?” to attendees at the Gettysburg Adams Chamber of Commerce Expo. As promised, I published it below. The rapid shift from traditional to digital marketing has left many business owners behind. This presentation gets you up to speed with [...]

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How to get ecommerce success

“Sell Out, Online oh yeah, Sell Out, Online Tonight…”

By on October 29, 2010 in customer service, internet marketing, marketing, Public Relations, Reputation Management, SEO, Social Media Marketing, Uncategorized, Viral Marketing

Successful online commerce means knowing critical new business practices which result in online success. Dawn M. Yankeelov, president and founder of Aspectx, shared these practices and so much more in her session “Customer Retention : Learn Critical Factors for Maintaining Online Commerce Success” at PRSA’s 2010 global conference. Below are the pearls of wisdom I [...]

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The New Face of PR includes Social Media and SEO

PR’s Kickin’ it “New School” with Social and SEO

By on October 7, 2010 in Content Marketing, internet marketing, marketing, Public Relations, Reputation Management, Social Media Marketing

“Public relations helps an organization and its publics adapt mutually to each other.” It only makes sense PR use both social media and SEO (otherwise known as marketing) to build bridges between the public and brands.  The convergence of PR and marketing have changed the face of PR and here’s what it looks like today: [...]

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8 Good Reasons You Shouldn’t Hire a Graphic Designer, Website Company, Social Media Expert and SEO Company

By on July 21, 2010 in blog design, customer service, graphic design, internet marketing, Logo Design, marketing, Reputation Management, SEO, Social Media Marketing, technical writing, website design

Are you ready for this information? Maybe you should sit down – it’s a paradigm shifter. Logo design, website design, search engine optimization, content creation, social media, and email marketing are all part of MARKETING. A time and money wasting approach you should avoid involves hiring various “specialists” whose marketing knowledge is statically compartmentalized into [...]

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How to Protect Your Brand Online

5 Steps to Protect Your Image Online – Digital Reputation Management

By on March 12, 2010 in customer service, Leadership, marketing, Reputation Management, SEO, Social Media Marketing, Viral Marketing

“Every customer represents an opportunity. That customer will be singing your praises, or doing what I’m doing. Branding You.” – Angela Russell from StateFarmSucks.homestead.com. Welcome to the Digital Age Not too long ago, if a customer was dissatisfied with a product or service it would take weeks, months, or years for word of her dissatisfaction [...]

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