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Connect with Catherine Lockey

By on August 11, 2012 in Catherine-Lockey, internet marketing, marketing, Social Media Marketing

Social media platforms are a wonderful way to make new friends, generate new business, and stay connected to loved ones.   Each platform has its own culture and preferred modes of communication.  Of course, as C.E.O. of oz 2 designs and  blogger for The Creative Marketing Channel, I often leverage social media to tactfully market my [...]

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Stand Out with Social, Search, and Content!

By on April 7, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, Public Relations, SEO, Social Media Marketing

SEO for Lancaster, PA and beyond. “To stand out you need to be wherever those customers are looking and that means social, that means search, that means word of mouth.” – Lee Odden, CEO of TopRank Online Marketing A few weeks ago a tweet by Bob Tripathi, founder of Instant E-Training, alerted me to a [...]

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Percentage of companies that outsource content marketing

Corporate Content Marketing for Best in Class Results

By on January 5, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, Reputation Management, SEO, Social Media Marketing, technical writing

Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012.  Why is content marketing so popular? What content marketing tactics do best in class companies employ? Here, in part [...]

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Hubspot - website grade screen shot

6 Ripoff Dead GiveAways: Don’t let that Marketer Make a Clown out of You

By on December 17, 2011 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, SEO, Social Media Marketing

SEO for PA and MD and beyond. Part 5 of a 6 part content marketing series. This week I realized I’m surrounded by a plethora of SEO marketing clowns who relentlessly call and knock on my clients’ doors. They weasel their way in, these filthy clowns, and dazzle my clients with false data and poor [...]

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Justifying Online Video

By on December 8, 2011 in Digital Marketing, internet marketing, marketing, Social Media Marketing, Uncategorized

Content marketing for Philadelphia, PA and beyond – Part IV of a Six Part Series. In the last five years video has transformed itself into a non-negotiable content marketing asset. Video viewing, now part of nearly everyone’s online behavior, is proven to directly influence online buying.   If you haven’t jumped into video yet, here are [...]

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Website by oz 2 designs LLC

Your Content Marketing Core Matters

By on October 21, 2011 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, SEO, Social Media Marketing, technical writing, website design

Content Marketing for Baltimore, Maryland and beyond – Part II of a Six Part Series Businesses around the globe know content marketing brings traffic, leads, and conversions. From social media to webinars there are a multitude of content marketing assets. Yet, each and every content marketing strategy must begin – and end – with your [...]

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Self coronation is generally a bad idea.

Are You the King of Linkedin?

By on September 3, 2011 in business ethics, Digital Marketing, internet marketing, marketing, Social Media Marketing

If you think you are, then you have a problem. Why? Because social media is all about having a voice.  People tend to view social media platforms as free societies, a paradigm that renders strong arm business tactics helpless. Want to fail on Linkedin?  Simply adopt one of these 6 communication styles and you too [...]

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Hurricane Irene stalks the east coast

Social Media for Peace of Mind

By on August 25, 2011 in Catherine-Lockey, Digital Marketing, internet marketing, marketing, Social Media Marketing

Cell phone service. We take it for granted until there is an emergency and we can’t text or call our loved ones.  This is what happened to me and thousands of others after Tuesday’s earthquake. A Linkedin post by Bill Leachman from the Linked Locals Adams York group aptly describes how many were feeling: “…my [...]

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Linkedin Business Image

How Does Linkedin Grow Your Business?

By on August 19, 2011 in internet marketing, marketing, Public Relations, Reputation Management, Social Media Marketing

Social media marketing, part of digital marketing, is a great way to build relationships and grow your business. It’s no surprise Linkedin recently ranked as the second most popular social media platform in the world. If you’re not making the most of your Linkedin account, here are 7 steps to grow your business on Linkedin. [...]

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Explore new worlds with digital marketing

Businesses Boldly Invest in Digital Marketing

By on June 2, 2011 in Animation, blog design, Content Marketing, Digital Marketing, Email Marketing, internet marketing, marketing, SEO, Social Media Marketing, technical writing

The best diplomat I know is a fully-loaded phaser bank – Montgomery “Scotty” Scott A fully loaded digital marketing plan is a great diplomat too.  So great, actually, that nearly 75% of all businesses are increasing their digital marketing over the next 12 months, according to Adobe Systems (from Mediapost Research Brief, “Digital Marketing Planning”). [...]

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