Congratulations to loyal follower and winner of 1 month of free advertising on The Creative Marketing Channel to Nature’s Pet Place in Hanover, PA. Each month oz 2 designs LLC draws one lucky winner from our list of new enewsletter subscribers – a working incentive. How do businesses acquire loyal followers? What is the value of a loyal follower? MediaPost’s Research Brief recently published research results about this which I summarize here: Read the rest of this entry »
Successful online commerce means knowing critical new business practices which result in online success. Dawn M. Yankeelov, president and founder of Aspectx, shared these practices and so much more in her session “Customer Retention : Learn Critical Factors for Maintaining Online Commerce Success” at PRSA’s 2010 global conference. Below are the pearls of wisdom I gathered from her exceptional session. Read the rest of this entry »
Twitter truly enriches my life which is why I created this beginner’s guide. I spend no more than 30 minutes a day on Twitter and consider it time very well spent. Why? Through Twitter, I find design work and speaking opportunities, I converse with world renowned digital marketing experts, I’m prompted to read fascinating articles, I experience global events in real time, and I market my business to people around the world. Here’s how to get started: Read the rest of this entry »
“Every customer represents an opportunity. That customer will be singing your praises, or doing what I’m doing. Branding You.” – Angela Russell from StateFarmSucks.homestead.com.
Welcome to the Digital Age
Not too long ago, if a customer was dissatisfied with a product or service it would take weeks, months, or years for word of her dissatisfaction to get around – if it got around at all. Today, the rules of the game are very different. Welcome to the digital age where the internet is everyone’s equal opportunity forum. With the advent of social media, bad news spreads like wildfire and negative press pops up in real time. So, how do you effectively protect your brand online?
***************************************************************************************
Wanted by Everyman
“I’m not sure if Bank of America knows this, but we are in a recession and most of us, we are hurting.” – Jackie Ramos
If you haven’t already heard college graduate and single mother Jackie Ramos’ compelling story on YouTube, you have to check it out. Jackie was a customer assistance representative for Bank of America. Every day she worked directly with countless people who couldn’t afford to pay Bank of America’s 29.99% interest rate, late fees and “convenience” fees. Read the rest of this entry »
According to CNN, sometime this fall your smart phone will buzz and you may read something like, “Currently aerating your favorite socks Dad! Grrrrr! woof, woof, woof! love, Rover.” Yes, this could happen to you thanks to the obscenely ridiculous Puppy Tweets by Mattel. Consisting of a motion and sound sensor tag you attach to your dog’s collar, Puppy Tweets lets your dog tweet on its own Twitter account. O.K. not exactly. Puppy tweets does the tweeting. Nevertheless; imagine the possibilities (for Mattel I mean) because this new “toy” has what it takes to GO VIRAL.
