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All Devices Hail Responsive Design – 2013′s Industry Standard

Responsive web design for PA, MD, and beyond. Imagine this: Your website has a sort of artificial intelligence and conforms beautifully to every device – smartphone, Ipad, Tablet, laptop, and desktop. Sounds like a futuristic dream right? It’s not. Let me welcome you to the future and give this new reality a name – responsive [...]

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Creative Marketing Channel - Responsive Blog

A Creative New Brand for The Creative Marketing Channel

  Today The Creative Marketing Channel has an elegant, new design. As the media channel for our digital marketing agency oz 2 designs LLC, The Creative Marketing Channel needed to reflect our broad range of digital marketing services as well as our content marketing expertise. I feel our new look has accomplished this and more. [...]

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Don't get penalized by the new Google spider.

The New Google Smackdown: Bye Bye Over-Optimized Websites

SEO for Central PA and beyond. Danny Sullivan, editor and chief of Search Engine Land broke the story first.  Any day now Google will release a focused new algorithm update whose sole purpose is to seek out and penalize over optimized websites. Should you be wary of Google’s impending update? What exactly is an over-optimized [...]

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Content Marketing Myths

Six Content Marketing Myths – Digital Marketing Wisdom for Businesses

Content Marketing for Lancaster, York, Harrisburg, Camp Hill, PA and beyond – Part III of a Six Part Series. The biggest trade show in the world is happening right now and it’s hard to miss those businesses participating.  That’s because the show is online and active participants know how to show up on search.  Share/Bookmark

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Website by oz 2 designs LLC

Your Content Marketing Core Matters

Content Marketing for Baltimore, Maryland and beyond – Part II of a Six Part Series Businesses around the globe know content marketing brings traffic, leads, and conversions. From social media to webinars there are a multitude of content marketing assets. Yet, each and every content marketing strategy must begin – and end – with your [...]

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website marketing

Your Website: R.I.P. or ROI?

Data proves blogging is one of the most effective ways to grow your business. But what about those businesses who don’t intend to blog. What is their digital marketing solution? The answer Digital marketing success is still possible for non-blogging businesses. The answer: View your website through a new lens.  The internet’s ever changing landscape [...]

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Industry standards for social media prices

What Should You Expect to Pay for Social Media Marketing?

Small businesses know “… the current shift in geotargeting, mobile marketing, and online reputation management require small businesses to modify their plans and surpass competitors.”  – Susan Gunelius, Reuters. Companies on the losing side of digital are under great pressure to claim some online territory.  Yet, catching up to one’s competition takes months of time, [...]

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Wordpress for organizations

WordPress – Answer to Your Digital Marketing Prayers?

So, you want the ultimate WordPress website and accompanying blog to represent and market your organization.  Great idea!  It’s true, a well designed search engine optimized website is an amazing digital marketing tool. Before you embark on this exciting, new adventure, understand what a WordPress website can do and be aware of the the good [...]

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Digital Marketing 101 Slideshare Presentation

I recently gave the presentation “Digital Marketing 101: What is it and how do I implement it?” to attendees at the Gettysburg Adams Chamber of Commerce Expo. As promised, I published it below. The rapid shift from traditional to digital marketing has left many business owners behind. This presentation gets you up to speed with [...]

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CMS pros and cons

CMS Happiness in Slavery

I pronounce you FREE – free to update and add to your website anytime using a content management system! Wondering if a content management system (CMS) is right for your business? Then a quick review of the information here will allow you to make an educated decision. Share/Bookmark

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