Content Marketing for Lancaster, York, Harrisburg, Camp Hill, PA and beyond – Part III of a Six Part Series.
The biggest trade show in the world is happening right now and it’s hard to miss those businesses participating. That’s because the show is online and active participants know how to show up on search. Read the rest of this entry »
Content Marketing for Baltimore, Maryland and beyond – Part II of a Six Part Series
Businesses around the globe know content marketing brings traffic, leads, and conversions. From social media to webinars there are a multitude of content marketing assets. Yet, each and every content marketing strategy must begin – and end – with your website. When constructed using a solid content marketing strategy most websites make a a bold appearance in organic search. Below I share what constitutes an effective content marketing core.
Creation of a Fierce Digital Contender
Google looks for relevant, original, optimized content and solid website construction which is why search engine friendly websites feature smart content marketing. Here, I’ll briefly share how my company creates a fierce digital contender. First, (after we qualify a client) we learn all we can about his/her business and business goals. Our Objective: Create a a drilled down list of categories with future expansion in mind. We create our list through a demographic and keyword evaluation process. This means we ask A LOT of questions, review a lot of materials and do research. After our list is approved, we move to the construction, design, and content creation phases. The end result: A stunning website complete with a solid content marketing strategy for maximum ROI.
A Solid Content Marketing Core Example
Janney Painting Inc., an East Coast commercial and industrial painting company in Manchester, Maryland hired my company to create their new website. Take a look at it:
Rather than the traditional “Contact Us” and “Services” buttons you see something far more detailed and specific.
Search Results Tell a Story
Now, take a look at their organic Google search results – keep in mind their new site was loaded to the internet September 7th 2011.
More noted Google search results:
Quarry Painting Company #8
Asphalt Plant Painting – #7
Grain Elevator Painting Contractor #5
A Strong Core for Long Term ROI
The results my company achieved for Janney Painting Inc. in less than two months are impressive. Janney Industrial Painting’s ROI to date is an astounding 524%. My company recently created their brand new blog and their first article. Over time, Janney Painting Inc.’s organic rank for a multitude of relevant keywords and phrases will continually increase inspiring even more traffic, leads, and conversions. As a marketing tactic, SEO’s ROI for both products and services is an astounding 68% or higher. To survive and thrive in today’s digital world, every B2B and B2C business needs a strong content marketing core.
About The Creative Marketing Channel
Do potential customers find your website on search? If not then your business needs a strong content marketing strategy from a qualified digital marketing agency. The Creative Marketing Channel belongs to oz 2 designs LLC, Pennsylvania and Maryland’s first choice for SEO, SEM, animation, website design, content marketing, print design, email marketing, and all things interactive and digital. Inquire about hiring us here. Connect with us on Linkedin, Twitter, and Facebook. Email us at cl@oz2designs.com and stay tuned for Part 3 of this 6 part content marketing series.
Data proves blogging is one of the most effective ways to grow your business. But what about those businesses who don’t intend to blog. What is their digital marketing solution?
The answer
Digital marketing success is still possible for non-blogging businesses. The answer: View your website through a new lens. The internet’s ever changing landscape craves new information and search engines reward compelling, useful content. Did you know there are over 10.5 billion searches a month? For outstanding results, transform your website from a static online brochure into your very own dynamic information hub. Here is how my company helps clients increase traffic, publicity, and conversions.
Start with analytics
Your website’s anayltics tell a story. They tell you which pages are most popular, which keywords your customers use to search for you, the number of unique visitors to your website and so much more. Evaluate your analytics to learn what your website visitors want from you. Then, move forward and create new website content.
How to create new website content
Did you know the search engines treat each web page like an individual website? Search engines look for proper construction, relevant keyword use, title and description tags, alt tags, H1 and H2 tags and useful, relevant content. They also look for relevant and authoritative backlinks.
My company does a lot of website update work. We start the process with a thorough evaluation of our client’s analytics and current site construction. Next, we interview our client. Here are just a few questions we ask before creating new web pages:
Next, we brainstorm with our client and drill down from general product and service categories to specific phrases or subcategories. We choose one subcategory or phrase to write about and do keyword research. Then, we come up with an angle or an interesting way to present the new content. Last, we write, design, and load up the new web page. Each new properly constructed and well written website page is a search engine magnet resulting in more visibility and clicks.
Transform your brochure style website into a dynamic information hub.
As your website becomes a resource, a wealth of useful information to potential customers, you’ll see more visits and more business. The monthly cost to add a couple new pages to your site every month costs less than newspaper advertising and gives back so much more. As a marketing tactic, SEO’s ROI for both products and services is an astounding 68% or higher. If you would like to transform your website into a dynamic information hub and enjoy ROI of 68%, contact o2 designs LLC at cl@oz2designs.com.
Small businesses know “… the current shift in geotargeting, mobile marketing, and online reputation management require small businesses to modify their plans and surpass competitors.” – Susan Gunelius, Reuters. Companies on the losing side of digital are under great pressure to claim some online territory. Yet, catching up to one’s competition takes months of time, precious budget dollars, and real skill. Last month I published a two parts of a three part Digital Marketing Study Primer for C.E.O.s. Part I explains the fundamentals of social media marketing and Part II teaches C.E.O.s how to vet a social media marketing agency. The bottom line, C.E.O.s cannot make smart digital marketing decisions if they don’t grasp the basics.
Part III: What should you expect to pay for social media marketing? Here I defer to longtime social media expert Mac Collier who researched and wrote, “How much does Social Media cost companies in 2011?” Collier explains, “These figures come from rates shared with me by fellow consultants and agencies that specialize in social media marketing, in addition to my own research, as well as what I charge for similar services. ”
Most Charge – $3,000 – $5,000 a month
Launch a blog from the ground-up, outsource some content creation – $1,000-$8,000 a month
Most Charge – $2,000-$3,500 a month
Restructure an existing blog to improve your efforts – $1,000-$5,000 a month for 3-6 months
Most Charge – $2,000-$4,000 a month for 3-6 months
Ghostwriting blog posts – $50-$500 per
Most Charge – $2,000-$4,000 a month
Most Charge – $1,000-$3,000 a month
Most Charge – $1,000-$2,500 a month
Limited coaching to improve your existing efforts on Twitter – $1,000-$4,000 a month
Most Charge – $1,000-$2,500 a month
Most Charge – $2,500-$5,000 a month
Most Charge – $2,000-$4,000 a month
Most Charge – $4,000-$7,000 a month
Most Charge – $3,000-$6,000 a month
Audit of existing Social Media Strategy Including Recommendations for Improvement – $2,000-$10,000
On-Site Training/Workshops (All fees excluding travel expenses)
Half-Day (4 hours) - $1,000 – $10,000
To contact oz 2 designs LLC to handle your social media marketing email Catherine Lockey at cl@oz2designs.com.
So, you want the ultimate WordPress website and accompanying blog to represent and market your organization. Great idea! It’s true, a well designed search engine optimized website is an amazing digital marketing tool. Before you embark on this exciting, new adventure, understand what a WordPress website can do and be aware of the the good and bad that comes with it. Read the rest of this entry »
I recently gave the presentation “Digital Marketing 101: What is it and how do I implement it?” to attendees at the Gettysburg Adams Chamber of Commerce Expo. As promised, I published it below. The rapid shift from traditional to digital marketing has left many business owners behind. This presentation gets you up to speed with an explanation of the new media mindset as well as fundamentals of digital marketing. Read the rest of this entry »
I pronounce you FREE – free to update and add to your website anytime using a content management system! Wondering if a content management system (CMS) is right for your business? Then a quick review of the information here will allow you to make an educated decision. Read the rest of this entry »
The heart and soul of social media and the foundation for influential business marketing is blogging. Don’t have a blog yet? Then you’re missing out on your chance to leave your indelible footprint in digital space. A blog is your company’s media channel where your brand is created, expanded upon and recreated. Every other form of social media points to a blog post somewhere. Here’s what you need to do to launch a blog that inspires conversations, comments, and followers: Read the rest of this entry »
