Wordpress for organizations

WordPress – Answer to Your Digital Marketing Prayers?

So, you want the ultimate WordPress website and accompanying blog to represent and market your organization.  Great idea!  It’s true, a well designed search engine optimized website is an amazing digital marketing tool. Before you embark on this exciting, new adventure, understand what a WordPress website can do and be aware of the the good [...]

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Virtual business success is not all in your mind.

Virtual Biznazz Success: It’s Not All in Your Mind

“The worst thing I can be is the same as everyone else.  I hate that.” – Arnold Schwarzenegger… Senior level talent, unprecedented flexibility, and one-on-one attention are three reasons smart virtual firms have fast become the B2B customer’s top choice.  How do you transform your virtual firm into a top pick? How do you choose [...]

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Attract followers with incentives

Attract and Keep Loyal Followers

Congratulations to loyal follower and winner of 1 month of free advertising on The Creative Marketing Channel to Nature’s Pet Place in Hanover, PA. Each month oz 2 designs LLC draws one lucky winner from our list of new enewsletter subscribers – a working incentive. How do businesses acquire loyal followers? What is the value [...]

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Digital Marketing 101 Slideshare Presentation

I recently gave the presentation “Digital Marketing 101: What is it and how do I implement it?” to attendees at the Gettysburg Adams Chamber of Commerce Expo. As promised, I published it below. The rapid shift from traditional to digital marketing has left many business owners behind. This presentation gets you up to speed with [...]

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How to get ecommerce success

“Sell Out, Online oh yeah, Sell Out, Online Tonight…”

Successful online commerce means knowing critical new business practices which result in online success. Dawn M. Yankeelov, president and founder of Aspectx, shared these practices and so much more in her session “Customer Retention : Learn Critical Factors for Maintaining Online Commerce Success” at PRSA’s 2010 global conference. Below are the pearls of wisdom I [...]

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On Your Mark, Get Ready, Coach Contest!

Coaches say the most inspiring things. I can’t tell you the number of times I’ve run into a business coach who had just the right words for me at just the right time. Leadership is one of The Creative Marketing Channel’s blog headings, and through it, we would like to share a compelling list of [...]

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The New Face of PR includes Social Media and SEO

PR’s Kickin’ it “New School” with Social and SEO

“Public relations helps an organization and its publics adapt mutually to each other.” It only makes sense PR use both social media and SEO (otherwise known as marketing) to build bridges between the public and brands.  The convergence of PR and marketing have changed the face of PR and here’s what it looks like today:

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