Tag Archives | digital marketing

Don't get penalized by the new Google spider.

The New Google Smackdown: Bye Bye Over-Optimized Websites

By on March 27, 2012 in Content Marketing, Digital Marketing, internet marketing, marketing, SEO, website design

SEO for Central PA and beyond. Danny Sullivan, editor and chief of Search Engine Land broke the story first.  Any day now Google will release a focused new algorithm update whose sole purpose is to seek out and penalize over optimized websites. Should you be wary of Google’s impending update? What exactly is an over-optimized [...]

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Simple SEO for Small Businesses

By on February 8, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, SEO

SEO for PA, MD and beyond @oz2designs in East Berlin, PA Sharks circle when food is nearby and small businesses who vaguely grasp SEO are good food.  Perhaps your business has received a call like this, “Hi this is James Walker, data service provider for Google, Yahoo, and Bing.  Hey listen wanted to give you [...]

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Percentage of companies that outsource content marketing

Corporate Content Marketing for Best in Class Results

By on January 5, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, Reputation Management, SEO, Social Media Marketing, technical writing

Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012.  Why is content marketing so popular? What content marketing tactics do best in class companies employ? Here, in part [...]

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Justifying Online Video

By on December 8, 2011 in Digital Marketing, internet marketing, marketing, Social Media Marketing, Uncategorized

Content marketing for Philadelphia, PA and beyond – Part IV of a Six Part Series. In the last five years video has transformed itself into a non-negotiable content marketing asset. Video viewing, now part of nearly everyone’s online behavior, is proven to directly influence online buying.   If you haven’t jumped into video yet, here are [...]

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Content Marketing Myths

Six Content Marketing Myths – Digital Marketing Wisdom for Businesses

By on November 5, 2011 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, SEO, technical writing, website design

Content Marketing for Lancaster, York, Harrisburg, Camp Hill, PA and beyond – Part III of a Six Part Series. The biggest trade show in the world is happening right now and it’s hard to miss those businesses participating.  That’s because the show is online and active participants know how to show up on search.  Share/Bookmark

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Content Marketing ROI

Content Marketing: What it is and Why it Works

By on October 4, 2011 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, SEO

Content Marketing for PA and MD businesses – Part I of a Six Part Series. A marketing and PR phenomenon has exploded online and its name is content marketing. Businesses of all sizes know content marketing brings active participants more traffic, leads, and conversions.  Data shows the more content you have, whether it be website [...]

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Wordpress for organizations

WordPress – Answer to Your Digital Marketing Prayers?

By on December 10, 2010 in internet marketing, marketing, SEO, Social Media Marketing, website design

So, you want the ultimate WordPress website and accompanying blog to represent and market your organization.  Great idea!  It’s true, a well designed search engine optimized website is an amazing digital marketing tool. Before you embark on this exciting, new adventure, understand what a WordPress website can do and be aware of the the good [...]

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Baby Got Backlinks – Google Don’t Want None Unless You’ve Got Backlinks Hun…

By on August 4, 2010 in blog design, internet marketing, marketing, SEO

Various digital marketing strategies impact your visibility on search. One often misunderstood yet extremely important marketing strategy is link building. Every month there are 14 billion searches (yes I said billion). Even more interesting, 63.7% of all searches are done on Google, therefore; it’s imperative you understand how Google rates websites and how this rating [...]

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