“Public relations helps an organization and its publics adapt mutually to each other.” It only makes sense PR use both social media and SEO (otherwise known as marketing) to build bridges between the public and brands. The convergence of PR and marketing have changed the face of PR and here’s what it looks like today: Read the rest of this entry »
“Every customer represents an opportunity. That customer will be singing your praises, or doing what I’m doing. Branding You.” – Angela Russell from StateFarmSucks.homestead.com.
Welcome to the Digital Age
Not too long ago, if a customer was dissatisfied with a product or service it would take weeks, months, or years for word of her dissatisfaction to get around – if it got around at all. Today, the rules of the game are very different. Welcome to the digital age where the internet is everyone’s equal opportunity forum. With the advent of social media, bad news spreads like wildfire and negative press pops up in real time. So, how do you effectively protect your brand online?
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