Creative Marketing Channel

Creative Marketing Channel – (717) 586-8386

Are you ready for this information? Maybe you should sit down – it’s a paradigm shifter. Logo design, website design, search engine optimization, content creation, social media, and email marketing are all part of MARKETING. A time and money wasting approach you should avoid involves hiring various “specialists” whose marketing knowledge is statically compartmentalized into one marketing subcategory. Why? Because all marketing subcategories are intertwined with one another – they are symbiotic; therefore, a thorough understanding of all marketing subcategories is a mandatory prerequisite for quality marketing.
Take a look at 8 good reasons your business really needs one qualified marketing company: Read the rest of this entry »

Anatomy of a Logo

Posted by Catherine Lockey On November - 18 - 2008

 Chapel-Ridge Meat & Mercantile, Inc. Logo

 

 

 

 

 

 

 

 

 

I lean back in my chair just in time to catch a glimpse of SurlyE stomping by with her sauerkraut stained mitts clenched in anger, eyes in a squint of focused disbelief. So, I had to ask, “What has our gruff but loveable waif in snit?”  It seems Surly just finished perusing another designer’s blog who had posted an article on logo design. Surly, reading the same old regurgitation that is typically fed to students of puppy mill-like turnstyles of Art and Design, is on her last good nerve – and it is inflamed. She can’t believe this one size fits all approach is even being delivered as the gospel of logo design to this day. Read the rest of this entry »