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Smartphone Savvy Business Blogs = More Business

Posted by Catherine Lockey On September - 17 - 2010

Did you know that 53.4 million people in the U.S. own a smartphone? Smartphones allow users to access data from the web almost anytime, anywhere.  This is exciting stuff!  The exchange of information has never been easier.  Because blogging is a guaranteed way to drive traffic to your business, don’t let your blog fall through the cracks; instead, make sure it’s set up to reach this fast growing mobile audience. Read the rest of this entry »

blog design, marketing

Baby Got Backlinks – Google Don’t Want None Unless You’ve Got Backlinks Hun…

Posted by Catherine Lockey On August - 4 - 2010

Various digital marketing strategies impact your visibility on search. One often misunderstood yet extremely important marketing strategy is link building. Every month there are 14 billion searches (yes I said billion). Even more interesting, 63.7% of all searches are done on Google, therefore; it’s imperative you understand how Google rates websites and how this rating affects your visibility. Here we demystify the backlink. Read the rest of this entry »

blog design, internet marketing, marketing, SEO

8 Good Reasons You Shouldn’t Hire a Graphic Designer, Website Company, Social Media Expert and SEO Company

Posted by Catherine Lockey On July - 21 - 2010
Are you ready for this information? Maybe you should sit down – it’s a paradigm shifter. Logo design, website design, search engine optimization, content creation, social media, and email marketing are all part of MARKETING. A time and money wasting approach you should avoid involves hiring various “specialists” whose marketing knowledge is statically compartmentalized into one marketing subcategory. Why? Because all marketing subcategories are intertwined with one another – they are symbiotic; therefore, a thorough understanding of all marketing subcategories is a mandatory prerequisite for quality marketing.
Take a look at 8 good reasons your business really needs one qualified marketing company: Read the rest of this entry »
blog design, customer service, graphic design, internet marketing, Logo Design, marketing, Reputation Management, SEO, Social Media Marketing, technical writing, website design

A Beginner’s Guide to Twitter and the Twittersphere Culture

Posted by Catherine Lockey On April - 8 - 2010

Twitter truly enriches my life which is why I created this beginner’s guide. I spend no more than 30 minutes a day on Twitter and consider it time very well spent. Why? Through Twitter, I find design work and speaking opportunities, I converse with world renowned digital marketing experts, I’m prompted to read fascinating articles, I experience global events in real time, and I market my business to people around the world. Here’s how to get started: Read the rest of this entry »

internet marketing, marketing, SEO, Social Media Marketing, Viral Marketing

5 Steps to Protect Your Image Online – Digital Reputation Management

Posted by Catherine Lockey On March - 12 - 2010

How to Protect Your Brand Online

“Every customer represents an opportunity. That customer will be singing your praises, or doing what I’m doing. Branding You.” – Angela Russell from StateFarmSucks.homestead.com.

Welcome to the Digital Age

Not too long ago, if a customer was dissatisfied with a product or service it would take weeks, months, or years for word of her dissatisfaction to get around – if it got around at all. Today, the rules of the game are very different. Welcome to the digital age where the internet is everyone’s equal opportunity forum.  With the advent of social media, bad news spreads like wildfire and negative press pops up in real time. So, how do you effectively protect your brand online?

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Read the rest of this entry »

customer service, Leadership, marketing, Reputation Management, SEO, Social Media Marketing, Viral Marketing

Web Site Design : Choosing a Designer (in Gettysburg, York, Camp Hill, and Hanover PA)

Posted by Catherine Lockey On March - 5 - 2009

Foundation for the Scotland School for Veterans Children web site

By Catherine Lockey, CEO of www.oz2designs.com

Your web site is your global storefront and your most valuable marketing tool. You simply cannot entrust the creation of this invaluable asset to just anyone. That’s why I’ve created an essential list of questions for business owners to use when interviewing prospective design companies.

How do I Know Who to Choose?

The best web design company is a “Jack of All Trades.” Great web design requires design expertise, technical expertise, writing expertise, marketing expertise, and good customer service practices. Important: No one of these elements is most important. All are equally important. Read the rest of this entry »

business ethics, customer service, marketing, SEO, Social Media Marketing, website design

Smart Marketing in a Stupid Economy

Posted by Catherine Lockey On February - 25 - 2009
Web Site – You Gotta Have One
Despite our sluggish economy, many small and medium sized businesses, including mine, are still growing.  Think about those businesses you discovered in the last year.  Maybe you needed a special service, maybe a particular product.  You most likely had parameters – for example, they had to be close by, they had to be certified in something etc… And where did you go to look for this business? You most likely sat down in front of your computer and searched for it.  Then, you clicked through the web sites on the list and found a business which attracted you because it appeared it could meet your needs.  This is how your potential new customers will find you as well.
Design Makes the  Difference
Today, it all starts with your web site design.  If your web site is not attractive, compelling or optimized for search, then you are not making the best use of the most cost effective marketing medium available – the internet.  My business creates attractive, search engine optimized, user friendly web sites. The word attractive is in bold type for a reason.  A web site does not stand apart from its competition if it is not attractive.  It’s just human nature.  Web sites which blend in don’t make much of a first impression.  Just like a beautiful sunset, a beautiful web site will hold your gaze.  Artistry is a gift and my business is fortunate to have a very talented artist in charge of every design we create.
Compelling Content
Once beauty stops a potential customer in his/her tracks, he/she will evaluate the message in the site.  An oz 2 designs llc web site is organized and written by a marketing specialist.  We take the time to really get to know our customers as well as their potential customers. Every message is well thought out and compelling.  We build trust.  This is our secret to generating conversions.

SEO

Just as important as the appearance and the message is the “optimization factor.”  There are specific design programs which are more easily read by the search engines.  Keywords, tags, links, the construction of your site – each of these factors plays a role in whether or not your site is optimized for search. oz 2 designs not only optimizes every site we create for search – we submit it to the search engines for you.  Smart marketing with oz 2 designs llc is easy and cost effective.   You do not have to spend a fortune to get a beautiful site which shows up on the search engines.

We Can Help
We are professionals in our areas of expertise who know how to serve our customers. Let us help you market your business and attract those customers who are looking for you. Post your URL in a comment and tell us what you like and/or dislike about your current site and we will be happy to provide you with useful feedback.

SEO, technical writing, website design