Tag Archives | marketing

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Smartphone Savvy Business Blogs = More Business

Did you know that 53.4 million people in the U.S. own a smartphone? Smartphones allow users to access data from the web almost anytime, anywhere.  This is exciting stuff!  The exchange of information has never been easier.  Because blogging is a guaranteed way to drive traffic to your business, don’t let your blog fall through [...]

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Baby Got Backlinks – Google Don’t Want None Unless You’ve Got Backlinks Hun…

Various digital marketing strategies impact your visibility on search. One often misunderstood yet extremely important marketing strategy is link building. Every month there are 14 billion searches (yes I said billion). Even more interesting, 63.7% of all searches are done on Google, therefore; it’s imperative you understand how Google rates websites and how this rating [...]

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8 Good Reasons You Shouldn’t Hire a Graphic Designer, Website Company, Social Media Expert and SEO Company

Are you ready for this information? Maybe you should sit down – it’s a paradigm shifter. Logo design, website design, search engine optimization, content creation, social media, and email marketing are all part of MARKETING. A time and money wasting approach you should avoid involves hiring various “specialists” whose marketing knowledge is statically compartmentalized into [...]

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A Beginner’s Guide to Twitter and the Twittersphere Culture

Twitter truly enriches my life which is why I created this beginner’s guide. I spend no more than 30 minutes a day on Twitter and consider it time very well spent. Why? Through Twitter, I find design work and speaking opportunities, I converse with world renowned digital marketing experts, I’m prompted to read fascinating articles, [...]

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How to Protect Your Brand Online

5 Steps to Protect Your Image Online – Digital Reputation Management

“Every customer represents an opportunity. That customer will be singing your praises, or doing what I’m doing. Branding You.” – Angela Russell from StateFarmSucks.homestead.com. Welcome to the Digital Age Not too long ago, if a customer was dissatisfied with a product or service it would take weeks, months, or years for word of her dissatisfaction [...]

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Foundation for the Scotland School for Veterans Children web site

Web Site Design : Choosing a Designer (in Gettysburg, York, Camp Hill, and Hanover PA)

By Catherine Lockey, CEO of www.oz2designs.com Your web site is your global storefront and your most valuable marketing tool. You simply cannot entrust the creation of this invaluable asset to just anyone. That’s why I’ve created an essential list of questions for business owners to use when interviewing prospective design companies. How do I Know [...]

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Smart Marketing in a Stupid Economy

Web Site – You Gotta Have One Despite our sluggish economy, many small and medium sized businesses, including mine, are still growing.  Think about those businesses you discovered in the last year.  Maybe you needed a special service, maybe a particular product.  You most likely had parameters – for example, they had to be close [...]

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