Tag Archives | SEO

Stand Out with Social, Search, and Content!

By on April 7, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, Public Relations, SEO, Social Media Marketing

SEO for Lancaster, PA and beyond. “To stand out you need to be wherever those customers are looking and that means social, that means search, that means word of mouth.” – Lee Odden, CEO of TopRank Online Marketing A few weeks ago a tweet by Bob Tripathi, founder of Instant E-Training, alerted me to a [...]

Read full story • Comments { 4 }
Don't get penalized by the new Google spider.

The New Google Smackdown: Bye Bye Over-Optimized Websites

By on March 27, 2012 in Content Marketing, Digital Marketing, internet marketing, marketing, SEO, website design

SEO for Central PA and beyond. Danny Sullivan, editor and chief of Search Engine Land broke the story first.  Any day now Google will release a focused new algorithm update whose sole purpose is to seek out and penalize over optimized websites. Should you be wary of Google’s impending update? What exactly is an over-optimized [...]

Read full story • Comments { 20 }

Simple SEO for Small Businesses

By on February 8, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, SEO

SEO for PA, MD and beyond @oz2designs in East Berlin, PA Sharks circle when food is nearby and small businesses who vaguely grasp SEO are good food.  Perhaps your business has received a call like this, “Hi this is James Walker, data service provider for Google, Yahoo, and Bing.  Hey listen wanted to give you [...]

Read full story • Comments { 13 }
Percentage of companies that outsource content marketing

Corporate Content Marketing for Best in Class Results

By on January 5, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, Reputation Management, SEO, Social Media Marketing, technical writing

Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012.  Why is content marketing so popular? What content marketing tactics do best in class companies employ? Here, in part [...]

Read full story • Comments { 14 }
Content Marketing Myths

Six Content Marketing Myths – Digital Marketing Wisdom for Businesses

By on November 5, 2011 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, SEO, technical writing, website design

Content Marketing for Lancaster, York, Harrisburg, Camp Hill, PA and beyond – Part III of a Six Part Series. The biggest trade show in the world is happening right now and it’s hard to miss those businesses participating.  That’s because the show is online and active participants know how to show up on search.  Share/Bookmark

Read full story • Comments { 9 }
Website by oz 2 designs LLC

Your Content Marketing Core Matters

By on October 21, 2011 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, SEO, Social Media Marketing, technical writing, website design

Content Marketing for Baltimore, Maryland and beyond – Part II of a Six Part Series Businesses around the globe know content marketing brings traffic, leads, and conversions. From social media to webinars there are a multitude of content marketing assets. Yet, each and every content marketing strategy must begin – and end – with your [...]

Read full story • Comments { 14 }
Bye Bye Bottom Feeders: Google Says You Lack Quality

Bye Bye Scrapers: Google Says You Lack Quality

By on February 25, 2011 in Digital Marketing, internet marketing, marketing, SEO, Social Media Marketing

Sorry bottom feeders, but Google says your time has come. An intense, new algorithmic adjustment arrived the other day and it doesn’t tolerate your kind.  Projected to influence almost 10.5 billion search results every month, this adjustment lowers the rank of scraper sites, link farms, and other useless sites while increasing the rank of quality [...]

Read full story • Comments { 27 }
C.E.O.'s Study Digital Marketing

A Digital Marketing Study Primer for C.E.O.s – Part I

By on January 13, 2011 in Digital Marketing, internet marketing, marketing, Public Relations, Reputation Management, SEO, Social Media Marketing

“As the global economy struggles to correct itself, and social media marketing becomes a strategic imperative, companies will have exciting opportunities to expand in new directions this year…the current shift in geotargeting, mobile marketing, and online reputation management require that small businesses modify their plans to surpass competitors.” – Susan Gunelius, Reuters. “Still Waiting to [...]

Read full story • Comments { 23 }
The New Face of PR includes Social Media and SEO

PR’s Kickin’ it “New School” with Social and SEO

By on October 7, 2010 in Content Marketing, internet marketing, marketing, Public Relations, Reputation Management, Social Media Marketing

“Public relations helps an organization and its publics adapt mutually to each other.” It only makes sense PR use both social media and SEO (otherwise known as marketing) to build bridges between the public and brands.  The convergence of PR and marketing have changed the face of PR and here’s what it looks like today: [...]

Read full story • Comments { 37 }
CMS pros and cons

CMS Happiness in Slavery

By on September 24, 2010 in blog design, internet marketing, marketing, SEO, website design

I pronounce you FREE – free to update and add to your website anytime using a content management system! Wondering if a content management system (CMS) is right for your business? Then a quick review of the information here will allow you to make an educated decision. Share/Bookmark

Read full story • Comments { 18 }