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Customer Service – It Lives! It Lives!!

Posted by Catherine Lockey On March - 17 - 2009

I know you’ve felt the pain – the torturous discomfort created by long voice mail systems. After you make your choices and punch in your account number the next thing you hear is “Your wait time is 15 minutes!” And your pain doesn’t end there – oh no. That’s because when you finally get to speak with a human, the human is a tired, bored, possibly outsourced “customer service representative.”  Oddly enough, you find yourself repeating yourself, even arguing with this person. They aren’t helping you! Your head pounds and your back aches as your watch your precious time evaporate. Read the rest of this entry »

Anatomy of a Logo

Posted by Catherine Lockey On November - 18 - 2008

 Chapel-Ridge Meat & Mercantile, Inc. Logo

 

 

 

 

 

 

 

 

 

I lean back in my chair just in time to catch a glimpse of SurlyE stomping by with her sauerkraut stained mitts clenched in anger, eyes in a squint of focused disbelief. So, I had to ask, “What has our gruff but loveable waif in snit?”  It seems Surly just finished perusing another designer’s blog who had posted an article on logo design. Surly, reading the same old regurgitation that is typically fed to students of puppy mill-like turnstyles of Art and Design, is on her last good nerve – and it is inflamed. She can’t believe this one size fits all approach is even being delivered as the gospel of logo design to this day. Read the rest of this entry »