Tag Archives | Social Media Marketing

Stand Out with Social, Search, and Content!

SEO for Lancaster, PA and beyond. “To stand out you need to be wherever those customers are looking and that means social, that means search, that means word of mouth.” – Lee Odden, CEO of TopRank Online Marketing A few weeks ago a tweet by Bob Tripathi, founder of Instant E-Training, alerted me to a [...]

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Justifying Online Video

Content marketing for Philadelphia, PA and beyond – Part IV of a Six Part Series. In the last five years video has transformed itself into a non-negotiable content marketing asset. Video viewing, now part of nearly everyone’s online behavior, is proven to directly influence online buying.   If you haven’t jumped into video yet, here are [...]

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Linkedin Business Image

How Does Linkedin Grow Your Business?

Social media marketing, part of digital marketing, is a great way to build relationships and grow your business. It’s no surprise Linkedin recently ranked as the second most popular social media platform in the world. If you’re not making the most of your Linkedin account, here are 7 steps to grow your business on Linkedin. [...]

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Bye Bye Bottom Feeders: Google Says You Lack Quality

Bye Bye Scrapers: Google Says You Lack Quality

Sorry bottom feeders, but Google says your time has come. An intense, new algorithmic adjustment arrived the other day and it doesn’t tolerate your kind.  Projected to influence almost 10.5 billion search results every month, this adjustment lowers the rank of scraper sites, link farms, and other useless sites while increasing the rank of quality [...]

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How to Protect Your Brand Online

5 Steps to Protect Your Image Online – Digital Reputation Management

“Every customer represents an opportunity. That customer will be singing your praises, or doing what I’m doing. Branding You.” – Angela Russell from StateFarmSucks.homestead.com. Welcome to the Digital Age Not too long ago, if a customer was dissatisfied with a product or service it would take weeks, months, or years for word of her dissatisfaction [...]

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Puppy Tweets: Rover’s Goin’ Viral!

According to CNN, sometime this fall your smart phone will buzz and you may read something like, “Currently aerating your favorite socks Dad!  Grrrrr! woof, woof, woof! love, Rover.”   Yes, this could happen to you thanks to the obscenely ridiculous Puppy Tweets by Mattel. Consisting of a motion and sound sensor tag you attach to [...]

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How to Maximize Person to Person Networking with LinkedIn

Part I: Person to Person… Small business owner, you know the routine.  Dressed professionally with business cards in hand, you enter a room full of people to network.  You only have one hour before it’s time to get home and take care of your family. How do you maximize this limited person to person networking [...]

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