Tag Archives | social media

Connect with Catherine Lockey

By on August 11, 2012 in Catherine-Lockey, internet marketing, marketing, Social Media Marketing

Social media platforms are a wonderful way to make new friends, generate new business, and stay connected to loved ones.   Each platform has its own culture and preferred modes of communication.  Of course, as C.E.O. of oz 2 designs and  blogger for The Creative Marketing Channel, I often leverage social media to tactfully market my [...]

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C.E.O.'s Study Digital Marketing

A Digital Marketing Study Primer for C.E.O.s – Part I

By on January 13, 2011 in Digital Marketing, internet marketing, marketing, Public Relations, Reputation Management, SEO, Social Media Marketing

“As the global economy struggles to correct itself, and social media marketing becomes a strategic imperative, companies will have exciting opportunities to expand in new directions this year…the current shift in geotargeting, mobile marketing, and online reputation management require that small businesses modify their plans to surpass competitors.” – Susan Gunelius, Reuters. “Still Waiting to [...]

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Wordpress for organizations

WordPress – Answer to Your Digital Marketing Prayers?

By on December 10, 2010 in internet marketing, marketing, SEO, Social Media Marketing, website design

So, you want the ultimate WordPress website and accompanying blog to represent and market your organization.  Great idea!  It’s true, a well designed search engine optimized website is an amazing digital marketing tool. Before you embark on this exciting, new adventure, understand what a WordPress website can do and be aware of the the good [...]

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Attract followers with incentives

Attract and Keep Loyal Followers

By on November 18, 2010 in Email Marketing, internet marketing, marketing, Social Media Marketing, Viral Marketing

Congratulations to loyal follower and winner of 1 month of free advertising on The Creative Marketing Channel to Nature’s Pet Place in Hanover, PA. Each month oz 2 designs LLC draws one lucky winner from our list of new enewsletter subscribers – a working incentive. How do businesses acquire loyal followers? What is the value [...]

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The New Face of PR includes Social Media and SEO

PR’s Kickin’ it “New School” with Social and SEO

By on October 7, 2010 in Content Marketing, internet marketing, marketing, Public Relations, Reputation Management, Social Media Marketing

“Public relations helps an organization and its publics adapt mutually to each other.” It only makes sense PR use both social media and SEO (otherwise known as marketing) to build bridges between the public and brands.  The convergence of PR and marketing have changed the face of PR and here’s what it looks like today: [...]

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8 Good Reasons You Shouldn’t Hire a Graphic Designer, Website Company, Social Media Expert and SEO Company

By on July 21, 2010 in blog design, customer service, graphic design, internet marketing, Logo Design, marketing, Reputation Management, SEO, Social Media Marketing, technical writing, website design

Are you ready for this information? Maybe you should sit down – it’s a paradigm shifter. Logo design, website design, search engine optimization, content creation, social media, and email marketing are all part of MARKETING. A time and money wasting approach you should avoid involves hiring various “specialists” whose marketing knowledge is statically compartmentalized into [...]

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A Beginner’s Guide to Twitter and the Twittersphere Culture

By on April 8, 2010 in internet marketing, marketing, SEO, Social Media Marketing, Viral Marketing

Twitter truly enriches my life which is why I created this beginner’s guide. I spend no more than 30 minutes a day on Twitter and consider it time very well spent. Why? Through Twitter, I find design work and speaking opportunities, I converse with world renowned digital marketing experts, I’m prompted to read fascinating articles, [...]

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Jackie Ramos “Brings It” to Bank of America with Social Media

By on February 25, 2010 in business ethics, customer service, internet marketing, Leadership, marketing, Social Media Marketing, Viral Marketing

“I’m not sure if Bank of America knows this, but we are in a recession and most of us, we are hurting.” – Jackie Ramos If you haven’t already heard college graduate and single mother Jackie Ramos’ compelling story on YouTube, you have to check it out. Jackie was a customer assistance representative for Bank [...]

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Social Media and Business – How to Use it and Why (whether you are in Adams County, PA or beyond….)

By on August 28, 2009 in graphic design, marketing, SEO, Social Media Marketing, technical writing, website design

A lot of business owners in Adams County, PA are just beginning to get their feet wet in the social media whirlpool.  Locally, there is a lot of chatter today about the benefits of social media – but it’s all very generalized.  When I read web savvy blogs about social media I understand them, but [...]

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