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Anatomy of a Logo

Posted by Catherine Lockey On November - 18 - 2008

 Chapel-Ridge Meat & Mercantile, Inc. Logo

 

 

 

 

 

 

 

 

 

I lean back in my chair just in time to catch a glimpse of SurlyE stomping by with her sauerkraut stained mitts clenched in anger, eyes in a squint of focused disbelief. So, I had to ask, “What has our gruff but loveable waif in snit?”  It seems Surly just finished perusing another designer’s blog who had posted an article on logo design. Surly, reading the same old regurgitation that is typically fed to students of puppy mill-like turnstyles of Art and Design, is on her last good nerve – and it is inflamed. She can’t believe this one size fits all approach is even being delivered as the gospel of logo design to this day. Read the rest of this entry »

Small PA Design Business Outperforms the Big Guys

Posted by Catherine Lockey On May - 19 - 2008

Now that is one nice looking trailer!

www.oz2designs.com is just a little design company located in a very small Pennsylvania town – East Berlin, Pa. They are what most people would describe as a Mom and Pop business. Yet, they accomplished something their competition has not; they created www.allprocustomtrailers.com, a fun and functional microsite designed in both Flash and CSS. “The fluid merge of Flash into CSS requires thought and planning,” states oz 2 designs llc Art Director Rick Brady. “Not everyone can do it. Most designers either build in Flash or in CSS.” Brady’s efforts to expand his design horizons have gone as far as integrating 3D animation in his designs. Read the rest of this entry »