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All Devices Hail Responsive Design – 2013′s Industry Standard

By on February 5, 2013 in blog design, Catherine-Lockey, Digital Marketing, internet marketing, marketing, Oz2 Portfolio, SEO, website design

Responsive web design for PA, MD, and beyond. Imagine this: Your website has a sort of artificial intelligence and conforms beautifully to every device – smartphone, Ipad, Tablet, laptop, and desktop. Sounds like a futuristic dream right? It’s not. Let me welcome you to the future and give this new reality a name – responsive [...]

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Stand Out with Social, Search, and Content!

By on April 7, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, Public Relations, SEO, Social Media Marketing

SEO for Lancaster, PA and beyond. “To stand out you need to be wherever those customers are looking and that means social, that means search, that means word of mouth.” – Lee Odden, CEO of TopRank Online Marketing A few weeks ago a tweet by Bob Tripathi, founder of Instant E-Training, alerted me to a [...]

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Don't get penalized by the new Google spider.

The New Google Smackdown: Bye Bye Over-Optimized Websites

By on March 27, 2012 in Content Marketing, Digital Marketing, internet marketing, marketing, SEO, website design

SEO for Central PA and beyond. Danny Sullivan, editor and chief of Search Engine Land broke the story first.  Any day now Google will release a focused new algorithm update whose sole purpose is to seek out and penalize over optimized websites. Should you be wary of Google’s impending update? What exactly is an over-optimized [...]

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Simple SEO for Small Businesses

By on February 8, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, SEO

SEO for PA, MD and beyond @oz2designs in East Berlin, PA Sharks circle when food is nearby and small businesses who vaguely grasp SEO are good food.  Perhaps your business has received a call like this, “Hi this is James Walker, data service provider for Google, Yahoo, and Bing.  Hey listen wanted to give you [...]

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Percentage of companies that outsource content marketing

Corporate Content Marketing for Best in Class Results

By on January 5, 2012 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, Reputation Management, SEO, Social Media Marketing, technical writing

Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012.  Why is content marketing so popular? What content marketing tactics do best in class companies employ? Here, in part [...]

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Hubspot - website grade screen shot

6 Ripoff Dead GiveAways: Don’t let that Marketer Make a Clown out of You

By on December 17, 2011 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, SEO, Social Media Marketing

SEO for PA and MD and beyond. Part 5 of a 6 part content marketing series. This week I realized I’m surrounded by a plethora of SEO marketing clowns who relentlessly call and knock on my clients’ doors. They weasel their way in, these filthy clowns, and dazzle my clients with false data and poor [...]

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Content Marketing Myths

Six Content Marketing Myths – Digital Marketing Wisdom for Businesses

By on November 5, 2011 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, SEO, technical writing, website design

Content Marketing for Lancaster, York, Harrisburg, Camp Hill, PA and beyond – Part III of a Six Part Series. The biggest trade show in the world is happening right now and it’s hard to miss those businesses participating.  That’s because the show is online and active participants know how to show up on search.  Share/Bookmark

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Website by oz 2 designs LLC

Your Content Marketing Core Matters

By on October 21, 2011 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, SEO, Social Media Marketing, technical writing, website design

Content Marketing for Baltimore, Maryland and beyond – Part II of a Six Part Series Businesses around the globe know content marketing brings traffic, leads, and conversions. From social media to webinars there are a multitude of content marketing assets. Yet, each and every content marketing strategy must begin – and end – with your [...]

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Content Marketing ROI

Content Marketing: What it is and Why it Works

By on October 4, 2011 in Catherine-Lockey, Content Marketing, Digital Marketing, internet marketing, marketing, SEO

Content Marketing for PA and MD businesses – Part I of a Six Part Series. A marketing and PR phenomenon has exploded online and its name is content marketing. Businesses of all sizes know content marketing brings active participants more traffic, leads, and conversions.  Data shows the more content you have, whether it be website [...]

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Explore new worlds with digital marketing

Businesses Boldly Invest in Digital Marketing

By on June 2, 2011 in Animation, blog design, Content Marketing, Digital Marketing, Email Marketing, internet marketing, marketing, SEO, Social Media Marketing, technical writing

The best diplomat I know is a fully-loaded phaser bank – Montgomery “Scotty” Scott A fully loaded digital marketing plan is a great diplomat too.  So great, actually, that nearly 75% of all businesses are increasing their digital marketing over the next 12 months, according to Adobe Systems (from Mediapost Research Brief, “Digital Marketing Planning”). [...]

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