Creative Marketing Channel

Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012.  Why is content marketing so popular? What content marketing tactics do best in class companies employ? Here, in part six of my six part content marketing series, I answer these questions and more.

Why is corporate content marketing so popular?  Great content ranks well in search and a good search ranking leads to more traffic, leads, and conversions. Google’s Panda update in 2011 changed SEO forever declaring content the primary force responsible for best rankings.

What kind of corporate content does Google like best? According to Rand Fishkin of SEOmoz, Google rewards interesting, unique content because this type of content fosters visitor happiness. Yes, Google actually looks at visitor happiness now. Is your content engaging? Do visitors spend time reading it? Does your content answer visitor queries? Does it motivate visitors to perform an action? Does it inspire them to return to your site (your content core)? If you answered yes to these questions then Google is already giving your content and your search rank a big thumbs up. “Think more broadly about on page optimization – not just keywords,” explains Fishkin. Compelling images and creative content encourages a deeper experience for your visitors. (From Advanced On-Page Optimization – Whiteboard Friday by SEOmoz). Big takeaway: More relevant, unique and interesting content directly correlates with higher rankings and a deeper visitor experiences.

How do best in class companies create all of their great content? Producing enough engaging content continues to challenge most companies to some degree. One way they meet this challenge is outsource their content marketing to businesses like mine. Take a look at the percentage of companies who outsourced content marketing in 2010 and 2011:

(Data from MarketingProfs B2B Content Marketing: 2012 Benchmarks, Budgets & Trends).  Since 60% of all companies intend to increase their content marketing in 2012, I predict outsourcing percentages will grow as well.

What content marketing tactics do best in class companies employ? According to the MarketingProfs /The Content Marketing Institute’s report ” B2B Content Marketing: 2012 Benchmarks report, Budgets & Trends,”  best in class companies share 7 content marketing practices:
1. They invest 31% of their marketing budget into content marketing.
2. They segment their content based on the buying cycle.
3. Content marketing is C-Suite supported.
4. They plan to increase their content marketing over the next 12 months.
5. They use at least nine content marketing tactics.
6. They outpace less effective companies adopting blogs, articles, videos, eBooks, social media, and mobile content.
7. They have an effective distribution network using at least 3 – 4 social channels at a higher rate than their peers.

The Creative Marketing Channel specializes in optimized corporate content marketing and distribution. Improve your Google rank, deepen visitor experiences, and increase brand awareness, leads, and conversions when you hire The Creative Marketing Channel to create your company’s content.  Connect with us on YouTube, Linkedin, Twitter, Google+and Facebook. Email us at cl@2designs.com.

SEO for PA and MD and beyond. Part 5 of a 6 part content marketing series.

This week I realized I’m surrounded by a plethora of SEO marketing clowns who relentlessly call and knock on my clients’ doors. They weasel their way in, these filthy clowns, and dazzle my clients with false data and poor methodology. Yet twice in the last month, these same clowns have collected over over $8,000.00 from two of my customers, promising big results in a very short time span.

I know I’m preaching to the choir here since those of you reading my blog are equipped to make smart digital marketing decisions. But, just in case one of my crazed, high rolling local customers is reading this post, here are 6 dead giveaways you’re going to be ripped off by a marketer.

1. A door to door or phone salesman is trying to sell you internet marketing. Think about this for minute. You probably use the internet – haven’t seen this company on the internet – yet that is what this salesclown is trying to sell you. Internet visibility from a company with an invisible internet presence. Hmmm.

2. They’re going to give you a “bigger listing” and a video on THEIR platform and then drive traffic to your listing all for a contract and a thousand dollars a month. They may even throw in some PPC ads. Heads up everyone. Why on earth would you want to drive traffic to any place but your website? As renowned digital marketing blogger Adam Singer says, you must be your own media company. When you put money into pushing leads onto someone else’s platform then you are depriving yourself of the long term, permanent benefits of a solid SEO/content marketing strategy.

3. Their online reviews are awful and bloggers have taken the time to write about their unethical business practices. Take Yellowbook for example. A quick search and it’s easy to see to find all kinds of negative reviews, complaints, and videos. Yet, Yellowbook is the salesclown who sold one of my clients – that’s right – first by phone and then person to person. And, the greatest irony of all is they found my client after I backlinked them to this online phone book. Ouch! Bet you can guess where I’ll never be backlinking again.

4. They have a horrible website grade. I’m a big fan of grader.com – a free tool which looks at your site’s basic SEO and makes SEO recommendations. Bottom line is anyone who claims to be competent in SEO should have an A grade. Yet, a local “SEO specialist” who bamboozled my second client has an F. Here’s a copy of his report (I crossed out his name…this time.)

5. They don’t blog regularly.  This first hit me when I read “7 Signs You Shouldn’t Hire *That* SEO Agency.”    Since content marketing is SEO then an empty blog or no blog indicates lack of knowledge about the industry. If they aren’t doing what they need to do for their own company, it’s not realistic to think they will work miracles for you.

6. They think SEO, content creation, web design, and social media marketing are separate entities and are to be created separately.  None of these are created in silos anymore. This is yet another reason a qualified digital marketing company is a far better choice than a partitioned “specialist.”  Search engines  look for everything from solid architecture and quick download speed to metadata and unique content. What do the search engines value? Take a look at my new company video and find out.

My company won’t call you repeatedly or knock on your door to bedazzle you with false data and pushy marketing.   Yes, it’s a lot less interesting to learn your business needs to consistently add original, optimized content to your blog and website in order to grow your digital footprint. Nevertheless, this is a necessary part of every smart digital marketing plan.  Results will not be instantaneous but they will definitely be long-lasting and cumulative.  You can easily find my company on Google’s first page of organic listings – the same place you want to be found. Simply type in “PA digital marketing” or “MD digital marketing” and there we are.

The Creative Marketing Channel belongs to oz 2 designs LLC, Pennsylvania and Maryland’s first choice for 3D animation, SEO, SEM,  website design, social media, content marketing, print design, email marketing, and all things interactive and digital.  Inquire about hiring us here. Connect with us on YouTube, Linkedin, Twitter, Google+and Facebook. Email us at cl@2designs.com and stay tuned for part 6 of this 6 part content marketing series.

Content Marketing for Lancaster, York, Harrisburg, Camp Hill, PA and beyond – Part III of a Six Part Series.

The biggest trade show in the world is happening right now and it’s hard to miss those businesses participating.  That’s because the show is online and active participants know how to show up on search.  Read the rest of this entry »

Content Marketing for Baltimore, Maryland and beyond – Part II of a Six Part Series
Businesses around the globe know content marketing brings traffic, leads, and conversions. From social media to webinars there are a multitude of content marketing assets. Yet, each and every content marketing strategy must begin – and end – with your website. When constructed using a solid content marketing strategy most websites make a a bold appearance in organic search.  Below I share what constitutes an effective content marketing core.

Creation of a Fierce Digital Contender
Google looks for relevant, original, optimized content and solid website construction which is why search engine friendly websites feature smart content marketing. Here, I’ll briefly share how my company creates a fierce digital contender.  First, (after we qualify a client) we learn all we can about his/her business and business goals. Our Objective: Create a a drilled down list of categories with future expansion in mind.  We create our list through a demographic and keyword evaluation process.  This means we ask A LOT of questions, review a lot of materials and do research.  After our list is approved, we move to the construction, design, and content creation phases.  The end result: A stunning website complete with a solid content marketing strategy for maximum ROI.

A Solid Content Marketing Core Example
Janney Painting Inc., an East Coast commercial and industrial painting company in Manchester, Maryland hired my company to create their new website. Take a look at it:

Rather than the traditional “Contact Us” and “Services” buttons you see something far more detailed and specific.

Search Results Tell a Story

Now, take a look at their organic Google search results – keep in mind their new site was loaded to the internet September 7th 2011.

More noted Google search results:

Quarry Painting Company #8
Asphalt Plant Painting – #7
Grain Elevator Painting Contractor #5

A Strong Core for Long Term ROI
The results my company achieved for Janney Painting Inc. in less than two months are impressive. Janney Industrial Painting’s ROI to date is an astounding 524%.   My company recently created their brand new blog and their first article. Over time, Janney Painting Inc.’s organic rank for a multitude of relevant keywords and phrases will continually increase inspiring even more traffic, leads, and conversions.   As a marketing tactic, SEO’s ROI for both products and services is an astounding 68% or higher. To survive and thrive in today’s digital world, every B2B and B2C business needs a strong content marketing core.

About The Creative Marketing Channel
Do potential customers find your website on search? If not then your business needs a strong content marketing strategy from a qualified digital marketing agency.  The Creative Marketing Channel belongs to oz 2 designs LLC, Pennsylvania and Maryland’s first choice for SEO,  SEM, animation, website design, content marketing, print design, email marketing, and all things interactive and digital. Inquire about hiring us here.   Connect with us on Linkedin, Twitter, and Facebook. Email us at cl@oz2designs.com and stay tuned for Part 3 of this 6 part content marketing series.

Content Marketing for PA and MD businesses – Part I of a Six Part Series.

A marketing and PR phenomenon has exploded online and its name is content marketing. Businesses of all sizes know content marketing brings active participants more traffic, leads, and conversions.  Data shows the more content you have, whether it be website pages, blog articles, or landing pages, the better your results. Read the rest of this entry »

The best diplomat I know is a fully-loaded phaser bank – Montgomery “Scotty” Scott
A fully loaded digital marketing plan is a great diplomat too.  So great, actually, that nearly 75% of all businesses are increasing their digital marketing over the next 12 months, according to Adobe Systems (from Mediapost Research Brief, “Digital Marketing Planning”). Their goal – to enhance the customer’s experience. Optimizing websites using analytics data is this year’s most deployed tactic. This optimization comes in the form of geo-targeted site content, content marketing, blogging, and rich media.   Top predicted investments for 2011 include 3D visualization, multi-media product viewing and interactive experiences.  In addition, businesses crave creative design and branded social community pages.  Both Spock and Kirk would be proud.  Why? Because real digital marketing requires strategy, analysis, and creativity.

All she’s got isn’t good enough! - James T. Kirk
If you believe your digital marketing agency isn’t good enough, you’re not alone. The sorry truth is, “only 44% of marketers are truly happy with their primary agency…” and there are two chief reasons why: The agency isn’t creative and/or the agency isn’t strategic (from Mediapost Research Brief, “Primary Agencies in Jeopardy if Reviewed”). Many agencies lack both. Google’s Panda update (or algorithm change) was a big wake up call to businesses who now see anemic, unoriginal content and boilerplate design for what it is – ineffective.   Today, businesses require their agency to be a “strategic partner who can help their business versus just an ‘idea shop.’”

You know, back home we have a saying: “If you wanna ride in the Kentucky Derby, you don’t leave your prized stallion in the stable. - Leonard “Bones”  McCoy
And your prized stallion is your media channel. Businesses no longer need to purchase expensive time and space on someone else’s channel. Instead, your business is media. Your website, mobile website, and blog are your marketing hub from which your agency shares all of your drilled down updates, videos, posts, whitepapers, webinars, enewsletters, coupons, mobile apps, etc. via branded social media.  If you haven’t become media yourself or have yet to fully leverage your media channels then you’re leaving your prized stallion in the stable.

Boldly go so your business can live long and prosper.
This is your voyage – your mission.  We are in the midst of a digital renaissance filled with new life and new civilizations.  Find a digital marketing agency with both Kirk and Spock in command and you too can break through the noise with relevant, amazing content and design. It’s no longer about perfection – it’s about experimentation.   A real digital marketing agency isn’t afraid to try numerous approaches, styles or tools.   Look for an agency that is flexible, strategic, and creative.  Businesses who do their due diligence experience the amazing ROI only digital marketing can give.

About The Creative Marketing Channel
The Creative Marketing Channel belongs to oz 2 designs LLC – a small, flexible, full service digital marketing agency.  Providing a broad range of interactive marketing services to U.S. businesses, oz 2 designs LLC is known for custom website and blog design, mobile website design, and compelling content (or social media) marketing. oz 2 designs LLC is pleased to feature an award winning animator known for excellence in 3D modeling, visualization, and animation as well as a nationally published content marketer.  To contact us email cl@oz2designs.com.

Data proves blogging is one of the most effective ways to grow your business. But what about those businesses who don’t intend to blog. What is their digital marketing solution?

The answer
Digital marketing success is still possible for non-blogging businesses. The answer: View your website through a new lens.  The internet’s ever changing landscape craves new information and search engines reward compelling, useful content. Did you know there are over 10.5 billion searches a month? For outstanding results, transform your website from a static online brochure into your very own dynamic information hub.  Here is how my company helps clients increase traffic, publicity, and conversions.

Start with analytics
Your website’s anayltics tell a story. They tell you which pages are most popular, which keywords your customers use to search for you, the number of unique visitors to your website and so much more. Evaluate your analytics to learn what your website visitors want from you.  Then, move forward and create new website content.

How to create new website content
Did you know the search engines treat each web page like an individual website? Search engines look for proper construction, relevant keyword use, title and description tags, alt tags, H1 and H2 tags and useful, relevant content. They also look for relevant and authoritative backlinks.

My company does a lot of website update work.  We start the process with a thorough evaluation of our client’s analytics and current site construction. Next, we interview our client. Here are just a few questions we ask before creating new web pages:

• What is your specialty?
• What is it people ask you about your industry?
• What makes your business or product unique?
• What stories can you tell about your business or product?
• What stories have your customers shared with you about your business or product?

Next, we brainstorm with our client and drill down from general product and service categories to specific phrases or subcategories. We choose one subcategory or phrase to write about and do keyword research. Then, we come up with an angle or an interesting way to present the new content.  Last, we write, design, and load up the new web page.  Each new properly constructed and well written website page is a search engine magnet resulting in more visibility and clicks.

Transform your brochure style website into a dynamic information hub.
As your website becomes a resource, a wealth of useful information to potential customers, you’ll see more visits and more business.   The monthly cost to add a couple new pages to your site every month costs less than newspaper advertising and gives back so much more.  As a marketing tactic, SEO’s ROI for both products and services is an astounding 68% or higher.  If you would like to transform your website  into a dynamic information hub and enjoy ROI of 68%,  contact o2 designs LLC at cl@oz2designs.com.

Sorry bottom feeders, but Google says your time has come. An intense, new algorithmic adjustment arrived the other day and it doesn’t tolerate your kind.  Projected to influence almost 10.5 billion search results every month, this adjustment lowers the rank of scraper sites, link farms, and other useless sites while increasing the rank of quality sites.  What motivated this change? Google’s post,  Finding more high quality sites in search explains,  “Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

Quality means increased visibility
If there was ever a justification for content marketing this is it.  From now on, Google rewards websites with “original content and information such as research, in-depth reports, thoughtful analysis…” with higher search rankings amplifying the strong bond between search, social, and SEO.  Want to boost your brand’s visibility on search? Fill your website and blog with compelling content.  As TopRank’s Lee Odden says, ” If Social Media and SEO fit together like peanut butter and jelly then content is the bread that holds them together.”  Add social engagement from authoritative users into the mix and I predict powerful results. Google says this recent algorithm adjustment is just a beginning and they plan to present us with more changes in the future.

They were warned.
The developers and SEO companies whose sites are being penalized for poor quality have known all along what Google considers the high road.  My guess is they ignored Google’s quality guidelines because their black hat strategies were working for them.  Doesn’t look like they’ll work anymore. Take a look at Google’s quality expectations:

Quality guidelines – basic principles

• Make pages primarily for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”




• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”




• Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.




• Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Breaking News 2/28/11:

The data is in and the story is huge. According to search engine land, associated content is taking a big hit. Here is a brief look.  Top losers:  ezinearticles.com, associatedcontent.com, suite101.com, hubpages.com and buzzle.com.  Top winners: youtube.com, ebay.com, facebook.com, and instructables.com.   Biggest surprise to me -  slideshare.com and tehnorati.com are on the losers list.  “Number Crunchers: Who Lost in Google’s ‘Farmer’ Algorithm Change” by Danny Sullivan is a MUST READ. Take a moment and review Sullivan’s compelling data and share your thoughts here.

If you would like to hire oz 2 designs LLC to handle your digital marketing and design, email cl@oz2designs.com or call 717-586-8386.

Small businesses know “… the current shift in geotargeting, mobile marketing, and online reputation management require small businesses to modify their plans and surpass competitors.”  – Susan Gunelius, Reuters. Companies on the losing side of digital are under great pressure to claim some online territory.  Yet, catching up to one’s competition takes months of time, precious budget dollars, and real skill.  Last month I published a two parts of a three part Digital Marketing Study Primer for C.E.O.s.  Part I explains the fundamentals of social media marketing and Part II teaches C.E.O.s how to vet a social media marketing agency. The bottom line, C.E.O.s cannot make smart digital marketing decisions if they don’t grasp the basics.

Part III:  What should you expect to pay for social media marketing? Here I defer to longtime social media expert Mac Collier who researched and wrote, “How much does Social Media cost companies in 2011?” Collier explains, “These figures come from rates shared with me by fellow consultants and agencies that specialize in social media marketing, in addition to my own research, as well as what I charge for similar services. ”

Here’s the prices:

Blog:

Launch a blog from the ground-up, outsource all content creation (including customer interaction, handling responses to comments, etc) – $1,000-$12,000 a month

Most Charge – $3,000 – $5,000 a month

Launch a blog from the ground-up, outsource some content creation – $1,000-$8,000 a month

Most Charge – $2,000-$3,500 a month

Restructure an existing blog to improve your efforts – $1,000-$5,000 a month for 3-6 months

Most Charge – $2,000-$4,000 a month for 3-6 months

Ghostwriting blog posts – $50-$500 per

Most Charge – $100-$250 per

Twitter:

Launch a new presence on Twitter and outsource all content creation and customer interaction – $1,000-$7,500 a month

Most Charge – $2,000-$4,000 a month

Launch a new presence on Twitter and then provide ongoing training for company – $1,000-$6,000 a month

Most Charge – $1,000-$3,000 a month

Restructure an existing Twitter presence to improve your efforts – $1,000-$4,000 a month for 3-6 months

Most Charge – $1,000-$2,500 a month

Limited coaching to improve your existing efforts on Twitter – $1,000-$4,000 a month

Most Charge – $1,000-$2,500 a month

Facebook:

Launch a Facebook Page from the ground-up, outsourcing all content creation and customer interactions – $2,000-$9,000 a month

Most Charge – $2,500-$5,000 a month

Launch a Facebook Page from the ground-up, with limited ongoing training – $1,500-$7,500 a month for 3-6 months

Most Charge – $2,000-$4,000 a month

Social Media Strategy:

Comprehensive Social Media Strategy Creation, assuming outsourcing of all content creation through all channels(minimum 2) – $3,000-$20,000 a month

Most Charge – $4,000-$7,000 a month

Comprehensive Social Media Strategy Creation, assuming limited outsourcing of content creation and/or ongoing training –$3,000-$15,000 a month for 4-12 months

Most Charge – $3,000-$6,000 a month

Audit of existing Social Media Strategy Including Recommendations for Improvement – $2,000-$10,000

Most Charge – $2,000-$5,000

Social Media Consulting:

Hourly rates – $50-$500/Hr

Most Charge – $75-$200/Hr

Note: These prices are based on buying just one hour of a consultant’s time.  Many consultants also offer their consulting time in blocks of time.  These hours are usually offered at a discounted rate.  For example, a consultant might charge $100 for one hour of her time, but if you buy 5 hours of her time, she’ll give you a 25% discount to $375 for 5 hours.  Progressive discounts are sometimes offered as the volume of hours bought increases, with final discounts being as high as 33-50% off hourly rates.

On-Site Training/Workshops (All fees excluding travel expenses)

1-2 Hours – $500-$5,000

Most Charge – $500-$2,000

Half-Day (4 hours) - $1,000 – $10,000

Most Charge – $1,000 – $4,000

Full-Day (6-8 hours) – $2,000 – $50,000

Most Charge – $2,500-$5,000

Note: Keep in mind that consultants (at least the ones worth hiring) will invest several hours of prep time in assembling and customizing their training materials for you.  So while you might buy a full-day workshop, the total time investment for the consultant (including the workshop) could easily be 20-40 hours.  Plus they will likely lose at least a full day in travel to and from your company.

As with volume discounts on hourly consulting rates, many consultants will charge more at an hourly rate for workshops shorter than a full day.  For example, one consultant might charge $2,000 for a 2-hour workshop, and $5,000 for an 8-hour workshop.

A final word about prices: Don’t be afraid to negotiate.  If the quoted price is past your budget, ask for a break, especially if the project will be longer than 3 months.  A consultant might not be willing to give you a 15% discount on a 2-month project, but they might for a 6-month project.

To contact oz 2 designs LLC to handle your social media marketing email Catherine Lockey at cl@oz2designs.com.

“As the global economy struggles to correct itself, and social media marketing becomes a strategic imperative, companies will have exciting opportunities to expand in new directions this year…the current shift in geotargeting, mobile marketing, and online reputation management require that small businesses modify their plans to surpass competitors.” – Susan Gunelius, Reuters.

“Still Waiting to Commit to a Strategy…You’re Going to Lose” – Adam Singer
Gunelius is correct; current trends point businesses toward a holistic digital marketing strategy but, the fact is, if your business hasn’t made a commitment to digital yet, surpassing your competitors (even with a gigantic budget) probably won’t happen. Those who’ve already implemented a smart digital marketing strategy are so far ahead of their competition it’s disturbing.  Renowned digital marketing blogger and PR expert Adam Singer exemplifies the seriousness of this type of loss with a simple runner’s graphic.  In it, the newcomer to digital is running uphill struggling to make it to the top while his competition has already crested the hill and is enjoying the benefits of his win.  Stop looking for an easy way out – there isn’t one. Singer writes, “Figure out how the digital channels can best serve your brand. The net result should be a focused strategy that is based on your overall business objectives, economic value to the organization, and a tactical plan.” If you’re in the C-Suite, do your homework and understand digital marketing now, because it’s already too late.

Figure it out!
Here are some social media marketing fundamentals.  Social media starts with content and compelling content is predominantly found on blogs and websites with blogs.  Compelling content is a viable marketing tool. Gunelius on Reuters explains, “Amazing content is essential to break through the noise.” Yes, social media includes Twitter, Facebook, Linkedin, Delicious, Buzz etc. but before we go there it’s imperative you see the following key distinction: Your blog and your website are YOUR brand. Facebook and Twitter are not your brand – they are Facebook and Twitter’s brands. The goal is to get your friends and followers to link back to your brand.  Have social media accounts but no blog? You’re losing.  Fill your blog with compelling, keyword optimized content which inspires others to share what you write on Twitter, Facebook, Delicious, Buzz, and more. This is how you boost your brand’s visibility on search.  Are you posting weekly on your blog?  Is your content interesting enough to share? Do you regularly add fresh content to your website? Your answers to all should be YES.

Search engine attention and author authority
Compelling blog content combined with the creative use of Twitter, Facebook, Linkedin and other social media channels is a good start.  Specifically, you build communities on various social media platforms, share valuable information with your communities in an interesting way, then maybe they’ll share your information with their communities.  Sounds simple, right? It isn’t. Rand Fishkin of SEOmoz writes, ” We now know that those link sharing activities on Twitter and Facebook are evaluated based on the person/entity sharing them through a score Google calls ‘Author Authority,’ and Bing calls ‘Social Authority.’” Recently both Google and Bing confessed they give more search engine attention to links tweeted and retweeted by authoritative Twitter users. Know how to leverage social and search.

Time is not on your side.
You won’t get instant gratification from a newly implemented digital marketing plan. It doesn’t matter how much money you throw at it, the fact remains, a good digital marketing plan needs to be up and running at least six months before you’ll see any benefits.  At least.  A year is a much more realistic time frame.  If you study up you’ll understand the daily commitment,  knowledge base, and creativity required to make it work.  Ready to learn more?  Keep an eye out for “A Digital Marketing Study Primer for C.E.O.’s – Part II” and find out how to vet a social media marketing agency and discover how much you should pay them.